Pet treat start-up company, PARK LiFE got off to a flying start at its first ever PATS when the company recently exhibited at the Sandown trade show.
The company, which is based in Ireland, manufactures and distributes a range of wholesome, grain-free and 100% natural biscuits for dogs which are full of tasty human grade and gut-friendly ingredients. These come in three varieties, Fris-Bix, Love-Bix and Chill-Bix. The biscuits are made from a few simple ingredients, sunflower seeds, peas, potatoes, coconut oil and apple juice with added herbs, berries and super seeds depending on the variety. They are cut into fun bite-sized shapes to keep any pooch happy and satisfied.
PARK LiFE also offers a fantastic dental chew called Milk Bone, which is inspired by Yak chews and available in chicken, salmon and lamb flavours. Again using 100% natural, human-grade ingredients which are kind to the tummy, these bone-shaped 'super chews' are made with high quality milk protein, and help to relieve boredom, while cleaning teeth and supporting strong muscles and bones. What’s more, they’re high protein, calcium rich, and lactose free.
Richard Marles, who started PARK LiFE after his Golden Labrador, Penny, suffered a bloated stomach and discomfort after eating a major brand of dog biscuits said: “Getting a new product off the ground isn’t easy, but the overwhelming response we received a PATS made all the hard work worthwhile. The recipes were developed in our kitchen at home, but we then had to find a way of producing them.
"There’s a lot of cost and risk involved in starting a business, so we also had to secure seed capital to get things of the ground.
“We’re most proud of our listing with Jollyes - The Pet People, who have been a great supporter and believer of the brand. In total, we’re in around 100 stores across the UK and Ireland and we have just launched our online shop www.parklife.dog
“Our Milk Bones are the safest long lasting dental chew around. They are slightly softer than a Yak Chew, so the dog can eat the whole thing in one sitting and the pet parents doesn’t have to take away the final leftover piece like with a Yak chew.
“Our biscuits are grain free, 100% natural, vegan (although we haven’t ruled out meat versions), human quality with no added sugar or salt and no hidden junk.
“We’re also working on an exciting NPD pipeline, so watch this space! “
PARK LiFE took a large number of orders from independents and garden centres at PATS, and is currently in discussion with a number of potential wholesale partners. The company handed out over 1,000 samples, and was blown away by the number of people who tracked them down in the Esher Hall at Sandown, according to Richard.
Park Life is set to exhibit at GLEE, InterZoo, PATS Telford and many more events throughout 2022.
If you are interested in stocking the product then visit www.parklife.dog
There is a trade page Trade – Park life.dog and you can email Richard Marles at: info@parklife.dog
