The pet industry is being called on to get behind ‘No Empty Bowls’, a collaborative initiative led by Battersea and FareShare (joining forces with the Felix Project), backed by UK Pet Food.
Pet food companies across the sector are encouraged to donate surplus pet food and play a direct role in supporting pet owners struggling to afford everyday essentials.
Nicole Paley, Deputy CEO at UK Pet Food, advises: “For many people, pets are family. But for some households, rising everyday costs are making it increasingly difficult to keep up with the basics, including feeding their pets.”
The programme redistributes surplus pet food from manufacturers to a nationwide network of charities and community groups, helping ensure pets can remain with the people who love and care for them.
Why it matters
Frances Drury, Head of Advice and Support at Battersea, said: "Battersea research found that almost a third of dog and cat owners have had to cut back on essential costs to feed their much-loved pets. Sadly, this is the reality many owners are facing, with some having to consider giving up their pet if their situation doesn't improve. At Battersea, all too often we sadly see owners having to give up their beloved pet because they're struggling.
"No Empty Bowls is designed to support pets and owners through difficult times, helping more pets stay in loving homes, reducing the number of pets being relinquished and easing pressure on rescue centres."
The initiative is already making a meaningful difference. So far, it has:
- Delivered over 1.6 million meals to pets in need.
- Engaged 23 pet food companies.
- Supported more than 1,600 charities and community groups across the UK.
For manufacturers, getting involved is straightforward and impactful.
According to Sophie Orpen at FareShare (joining forces with the Felix Project): “The process is designed to be simple and efficient, with surplus stock removed at no cost, swift, straightforward logistics, and clear reporting on the impact of donations. Alongside this, companies can be confident that perfectly good product is being put to good use, delivering real social impact.”
Get involved
UK Pet Food is encouraging manufacturers of all sizes to take part and support the continued growth of the initiative.
