The Innocent Hound has added three of its bestselling recipes – Strawberry Crush Hearts, Game Picnic Bars, and Wild Game Sausages – to its 600g air-dried treat range.

With these additions, the full collection is now available across both small (70g) and large (600g) formats, giving greater consistency across the range and more flexibility for retailers and customers.

The large (600g) packs contain 8.5 times the amount of the small (70g) packs, offering greater value for customers and giving retailers the opportunity to stock both small and larger formats of their bestselling lines.

Alongside this, The Innocent Hound’s full air-dried treat range is now available in resealable pouch packaging. The small (70g) range was already in pouches, with the large (600g) range now transitioned from tubs, bringing the full collection into a consistent format.

The new 600g pouches are tougher, sleeker and use over 70% less plastic per pack, while still containing the same gently air-dried recipes made with high-quality British ingredients.

One of the recipes was the brand’s top selling treat last year, making its inclusion in the large format a natural next step alongside the rest of the range.

Chloe Heaton, Founder and MD at The Innocent Hound, says: “It felt like the right time to bring these three recipes into the large treats range, particularly as they’ve moved from seasonal limited edition treats into the core range and have become firm favourites with our customers.

"It also means we can offer the full collection across both sizes, which gives retailers more flexibility and makes it easier for them to stock both small and large sizes of their bestselling lines.

"With the additions to the large treat range, it made sense to move everything into a consistent pouch format across both sizes, while keeping the product exactly as it should be.”