HOWND has launched its latest plant powered recipe – Delicious Pumpkin, Quinoa & Moringa Superfood. The new vet-approved and nutritionally complete flavour is available in 2kg and 10kg sizes and comes in improved fully recyclable packaging. 

The new recipe contains super nutritious and highly palatable pumpkin - a digestive reset ingredient for dogs with upset stomachs, recovering from illness or those who have lost interest in their current food – as well as quinoa, sweet potato, cranberry and algae-based Phytodroitin, an innovative vegan supplement to support joints through all life stages. 

“Our mission was to create a new complete superfood option that was not only directed at gut health but would also taste great. The our taste and digestibility trials have been hugely successful,” said Jo Amit, Product Director. 

Delicious Pumpkin Quinoa & Moringa is designed for dogs with food allergies and intolerances. Like all HOWND plant-powered superfoods, the new recipe is high in protein, low in fat and purines, and free from soya, wheat, meat, diary, fish, diary and GMO ingredients. 

Delicious Pumpkin Quinoa & Moringa is available now to UK trade and via the brand’s distributor network in Europe. RRP £15.39 for 2kg and £65.99 for 10kg.

HOWND has a single mission: to improve the health and wellbeing of dogs without unnecessary harm to other animals and the planet. 

The company’s core ethos and values have never wavered, and since 2015, HOWND has evolved into a multi award-winning ethical lifestyle brand for dogs in the UK and overseas. The company was named as one of the most ethical businesses in the world by The Good Shopping Guide in January 2024, emerging top dog in categories such as environmental impact, animal welfare, and public record with a score of 98/100. The prestigious list of the Top 200 Ethical Companies and Brands recognised HOWND's commitment to positive ethical practices as they were independently certified through Ethical Accreditation by The Good Shopping Guide.