In This Issue
Pet product pioneer Roger Mugford is NOT retiring
Chance of more honours for award-winning pet firm
Crufts breaks records - Pet Trade Xtra brings you great retailing ideas
Wellness CORE fed Crufts champion Dylan the Villain
"Calm down" says leading Raw Food manufacturer
Different Dog goes crazy after TV exposure at Crufts
Record-breaking WHIMZEES triumphs at Crufts
TV celebrity launches Ceva’s Pet Anxiety Month
Instagram-favourite boosts Supreme's Selective rebrand
New canine care range from Royal Canin
Lifestyle pet brand Henry Wag goes global
Bichon Frise named HiLife Pets As Therapy Dog
Get your own copy of Pet Trade Xtra
Threatened pet shop given lifeline after support from local residents
New Halti and No-Pull Harness launched by Company of Animals
Sponsor EUKANUBA celebrates 50th anniversary at Crufts
Britain’s Got Talent star delights dog lovers
‘A Way With Dogs’ has own website
The face of Dogmatic creates emotional response
Natures Menu sponsors ‘Strictly’ dogs at Crufts
The best of the previous Pet Trade Xtra
Pet industry hits back at raw food fears
Pet shop owner prosecuted by RSPCA
Best Place to Work award for pet firm
Pet care firms listed in Top 100 Megabrands
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Britain’s Got Talent star delights dog lovers


Britain’s Got Talent star, Ashleigh Butler, delighted dog lovers with a surprise performance at Crufts on Saturday 9th March.


The agility champion took to the stage with Sully to host a live reading of the new children’s book, A Pawfect Pair, which celebrates the relationship of a young girl and her Cockapoo, hoping to inspire visitors with the positive impact dog ownership can have on our lives.


This follows a new survey from EUKANUBA, experts in premium pet nutrition, which found that an alarming 50% of 16-19-year olds claim to suffer from anxiety, depression and low confidence. Exam stress topped the list of concerns, alongside weight/image related issues (31%), pressure to conform to social media (19%), and bullying (18%).


However, it seems there’s a solution in man’s best friend, as young Britons reveal they seek solace in their four-legged companions. In fact, almost half (46%) of young dog owners cite companionship and friendship as their top reasons for getting a dog. What’s more, one in four (23%) Gen Z-ers claim their overall wellbeing and happiness is better since getting a dog, with their fitness, mental wellbeing and physical health seeing the most improvement. Two thirds (69%) also feel their relationships with friends and family have benefited as a result of bringing a dog into their life, while 39% feel their confidence has improved.


Britain’s Got Talent star, Ashleigh Butler said: "It’s great to see that so many young people are interested in dog ownership today. I’m delighted to be part of EUKANUBA’s new campaign, celebrating the special bond owners have with their dogs. I hope that in so doing, I can help to inspire the younger generation about the benefits of dog ownership and raise awareness of how they can live life well with their canine companions - just like me and Sully.”

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