In This Issue
Car harnesses for dogs should be crash tested before going on sale, says leading UK pet supplier
OATA helps aquatic shop fight onerous pet shop licence condition
Oscar & Hooch reveals new counter top display unit for retailers
Britons will spend more than £4.6bn on their pets this year
Strong seminar line-up at PATS Sandown
ORIJEN invests in sponsorship of Crufts 2015
Ceva run extensive Feliway TV advertisement campaign
Royal Canin's Urban Life takes towns by storm
Bern Pet Foods hosts stand at National Cat Club Show
New Betta fish husbandry guidelines released
Three new meaty treats from CSJ
Cash plea as work starts on £1.5m pet hospital
Updated Tagg pet tracker monitors temperature to keep dogs from overheating
Overweight dogs targeted by ACANA Light & Fit
Exotic pet business scales up with MSIF funding
Mr Fothergill's RSPB seed range flying out of retailers' doors
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Updated Tagg pet tracker monitors temperature to keep dogs from overheating


The developers of pet tracking device Tagg have launched a refined version of its smart collar, shedding a little bulk and incorporating a temperature sensor to let dog owners know when their animals might be getting a little hot under the collar.

The first-generation Tagg pet tracker was launched back in 2011 and was touted as a useful tool for alerting owners to when their pets stray too far from home. Using advanced GPS and cellular wireless technology, Tagg can be programmed through an online dashboard to trigger email or text message notifications if it is carried outside a user-determined area, like a 50 m (164 ft) radius around the house, for example.

Looking to build on this health-oriented functionality, the developers have squeezed in an ambient temperature sensor, while also making the device itself a little smaller. The second-generation Tagg GPS Plus, launched at a gadget show in Las Vegas this week, will push notifications to an owner's phone if their pet becomes dangerously hot or cold.


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