Scottish-based Wilsons Pet Food has received £1 million of investment from The Investment Fund for Scotland (IFS), managed by Maven Capital Partners, delivered by the British Business Bank. 

Wilsons is the UK's leading producer of natural cold pressed dry dog food, with two established manufacturing facilities, whilst also producing raw meals, treats and a recently launched range of supplements. 

Sold via retailers nationwide and directly on Wilsons’ website, the company’s expanding range offers both choice and flexibility to a wide range of dog owners seeking a natural and nutritious diet. The Investment Fund for Scotland funding will enable Wilsons to accelerate growth by supporting the success of its current range, expansion into new product categories, and further enhance production capabilities.

Craig Wallace, Managing Director at Wilsons, said: This investment from Maven Capital Partners in partnership with the British business bank could not come at a more exciting time for Wilsons. Following our successful rebrand, this investment will be used to enhance production further, helping us complete the installation of a new cold pressed facility. This will enable us to more than quadruple our current production capacity.  It will also support the launch of a brand new range of food, invest in some incredible new team members and help increase our support and advertising for our independent pet trade customers. 

“As ever, we remain committed to making Wilsons available to more dog owners across the UK and encouraging pet owners to feed a natural nutritious diet. With our cold pressed being named  ‘Best Dry Dog Food 2025’ and the investment, it’s set to be a busy year ahead.” said Craig.

Rob Stevenson, Investment Manager at Maven, said: “Wilsons has achieved impressive organic growth to date and has an exciting pipeline of near-term opportunities across its diverse range of sales channels. The company operates in a competitive space, differentiating themselves through their high quality products with a core focus on cold pressed and raw dog food, in addition to treats and supplements. Craig is an entrepreneurial individual with extensive experience in the pet food sector, supported by a strong and passionate team. They have achieved impressive growth in recent years; we’re delighted to be backing the business at such an exciting point in their growth journey.”

Wilsons cold pressed meals were recently named ‘Best Dry Dog Food 2025’ by Your Dog magazine. The range includes ten recipes within the popular Premium range, five recipes within Working Dog, and a new tailored meal designed specifically for puppies. 

In 2024, Wilsons invested in a full rebrand across their entire range of natural meals and treats, with new packaging highlighting the health benefits and premium nature of the company’s products. Wilsons’ website also introduced an improved trade page and a simplified online ordering system.

To find out more about Wilsons full range of natural meals and treats visit trade.wilsonspetfood.co.uk or contact the trade sales team at trade@wilsonspetfood.co.uk.