In This Issue
From vet nurse to pet the driving force behind an exciting new business venture
Innovative dog toy hits UK market and is destined to be a bestseller
Record sales and multi-million pound deals for pet firm
Ceva Animal Welfare Awards 2018 – winners announced!
The hidden pet killers in your medicine cabinet
Forthglade launches new sea bass recipe
Pets really DO make us happier according to research
A wholesale approach gives Butcher's the edge
Were you fooled by these April Fool's Day stories?
HayPigs! launches dog treat called Guinea Poop
New 'age-reduction pet food launched by Pooch & Mutt
Get your own copy of Pet Trade Xtra
Controversial pet store re-issued with licence, allowing it to sell puppies
PFMA releases its Top Ten Pets Chart and New Pet Population Data 2018
Bestpets supports groomers with launch of new Product Guide
New advice for marine aquarists to prevent poisoning
Pet insurance premiums soar, survey reveals
Dog gone fishin’ treats range launched
Hokamix…the problem solver!
New consumer friendly packaging for Equitop Myoplast
The best of the previous Pet Trade Xtra
New dog food range launched exclusively in Pets at Home
Pet retailer Ken Burgess puts profitable store up for sale
More than 1,800 visitors attend PATS Sandown
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HayPigs! launches dog treat called Guinea Poop

HayPigs!, home of the award-winning HayPigs! Guinea Pig Circus and designer of toys, feeders and accessories for guinea pigs and other small animals, has announced the launch of its new healthy dog treat, Guinea Poop.


Having  received rave reviews for their range of small animal products, this quirky and exciting family run business has decided to branch out into the dog market.


MD Rik Cridland explains:"With innovation at the core of our business, we believe we have spotted a real commercial opportunity that has been completely overlooked by the rest of the trade. We believe our new vitimin B rich doggy treats will be a massive hit!"


The secret behind Guinea Poop is the production technique which involves a secret recipe developed by their resident small furries.


Co-founder Helen explains: "Having spent a lot of time with our guinea pigs and indeed our border collie, Sansa, we noticed she had a real interest in the piggies backsides. On closer inspection, it wasn't the pigs themselves that she was after, but the poops they produced."


While this may sound a little disgusting for some, research conducted by HayPigs! revealed that this was happening up and down the country.


HayPigs! new dog treat recycles and reuses fresh guinea pig poops and packages them in a resealable, foil lined pouch. 100% organic and packed with vegetable nutrients, each poop is carefully inspected for size and weight before being added to the pack.


While the initial production run began in the UK, demand has meant that HayPigs! has now approached LA Guinea Pig Rescue for help. They were recently involved in the dramatic rescue of a hoard of over 700 guinea pigs, a record for the US. It is hoped that a joint Anglo American venture will allow harvesting of an abundance of poops from their Californian base.


Guinea Poop retails at £3.99 for a 60g pouch. For more details, email


If you have enjoyed reading this story and can spare some change to help out the incredible team of volunteers at LA Guinea Pig Rescue, HayPigs! would be very grateful. With all the medical attention, feeding and neutering required, their average weekly bill is currently running at around $1300. A Just Giving page has been set up (below). Any donation, no matter how small, would be greatly received.

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