A UK natural pet care brand has stepped in to support rescue animals in Morocco as the country faces growing international condemnation over its treatment of street dogs and cats ahead of the 2030 FIFA World Cup.

Nature’s Pet, a holistic health company based in the UK, has donated a full range of its wellbeing products to animal welfare advocate Giselle Gruen, who has become a lifeline for many of Morocco’s most vulnerable animals.

The company’s founder, Jason Layton, said he felt compelled to act after hearing about the plight of animals like Tammy, a dog who had three of her paws and her tail cut off, and Milly, a traumatised rescue cat struggling with the aftermath of abuse.

“We were shocked by what’s happening to animals in Morocco. The stories of cruelty are heartbreaking, but also inspiring when you see people like Giselle giving so much of themselves,” Jason said. “We knew we had to help in any way we could, and we’re proud to support the incredible work she’s doing.”

The donation includes a wide range of Nature’s Pet products aimed at helping traumatised animals recover physically and emotionally. One of the animals who has benefited most is Milly the cat, who has been responding well to Mellow Pet, a natural calming remedy designed to reduce stress and anxiety.

Giselle, who lives in Casablanca and cares for a growing number of rescue dogs and cats, said the support from Nature’s Pet has made a real difference.

“Milly is one of the most deeply traumatised animals I’ve cared for,” she said. “Thanks to Mellow Pet, we’ve seen a real change in her, she’s more relaxed, more trusting, and finally starting to come out of her shell. We’re incredibly grateful to Nature’s Pet for stepping in and helping us give these animals a second chance.”

Giselle’s most high-profile rescue is Tammy, a severely mutilated street dog who was found in Casablanca in March. Her case shocked even experienced rescuers. Tammy’s paws and tail had been sliced off, a case so extreme that Giselle struggled to find a vet who could help.

Eventually, she connected with Dr. Loubna Aammar at Agafay Veterinary Clinic in Marrakech, the only vet in Morocco who works with prosthetics. Dr. Aammar agreed to treat Tammy, but only if she could be adopted. Giselle stepped forward.

Funding Tammy’s treatment proved challenging. The IAWPC and UK charity Flori’s Friends pledged £1,000, but the first prosthetic and professional care alone cost £2,923.50. Undeterred, Giselle launched a grassroots fundraiser with help from local businesses and supporters, and met the target.

Tammy is now undergoing treatment in Marrakech, where she is adapting to her first custom-built prosthetic. If she responds well, a second may be required in future.

Giselle said the support she has received, from sponsors to cupcake bakers, has been overwhelming. “Tammy’s case is a symbol of both the suffering and the hope we’re seeing here. We saved her just before the section of UMPA she was in was bulldozed by the authorities. Had we waited, she would have been homeless and hopeless,” she said.

As Morocco faces growing international scrutiny over the mass culling of street dogs ahead of the World Cup, stories like Tammy’s and Milly’s have become a rallying point for campaigners.

Jason Layton added, “We hope this small gesture helps raise awareness and brings comfort to these amazing animals. Every life matters, and brands like ours have a responsibility to step up when we can.”

To donate to Tammy's fundraiser click here.