Pets at Home has unveiled its new ‘store of the future’ concept in the retail chain’s Stockport and Chesterfield centres with the aim of offering customers a “fully immersive experience”.

The stores include revamped veterinary practices and groom rooms, while the retail sectors have been transformed into what Pets at Home describes as pet villages with dog washing stations, selfie spots and pet care classes.

The stores also have special event areas where customers can learn about dog grooming through live demonstrations, participate in monthly breed socials, or see how fast their dog is on an agility course. Customers will also be able to book free food consultations with a nutrition adviser and conduct weight checks for their pets.

Pets at Home group chief executive Peter Pritchard said: “I am delighted to announce the launch of our new store of the future format in Stockport and Chesterfield. We’ve always known that our stores are much more than just a convenience shop for pets and now we’re providing them with the million-pound makeover they deserve.” 

He added: “The store of the future is a destination for all pet lovers to shop, learn and pamper. The retail industry is constantly evolving, and many retailers are only targeting resources towards online platforms. We believe that this competitive landscape requires a combined online/offline offer to ensure the ultimate in convenience and personal service for our customers.

“Our store of the future boosts our offering for pet owners – with people, personality and most importantly – pets – at the centre of our business.”

Children are also well catered for in the new stores with interactive tunnels for them to crawl through and a range of child-friendly events including the chance to host birthday parties.

Working in partnership with the RSPCA, the stores will also see the launch of Pets at Home’s first cat adoption lounge.