It’s a sponsorship hat-trick for equine supplement specialist NAF, which is backing BETA International’s Champagne Bar for a third time as part of a three-year deal.

The company’s support sees this popular feature area branded as the NAF Five Star Champagne Bar, with striking graphics and black and gold balloons, giving it a high-profile presence in the halls.

The Champagne Bar is extremely popular with the show’s visitors and exhibitors, who gather with friends and colleagues to relax and network over a glass of bubbly.

“We have thoroughly enjoyed working with the NAF team during the company’s three years as sponsor,” said BETA International organiser Claire Thomas. “They have shared our vision and supported the show through some really exciting times. Sponsorship from a highly regarded company such as NAF means a great deal and we couldn’t be more pleased to have them on board for 2020.”

Linda Porter, NAF sales and marketing director, added: “BETA International puts on an excellent trade show and it proves to be a great platform for us as we look towards not only further investing in the UK market, but also continuing to develop our international markets. The NAF Five Star Champagne Bar is an excellent way for us to showcase our brand as the experienced, trustworthy choice for retailers and their riders, owners and horses alike.”

NAF joins the trade fair’s fellow supporters, Spotlight sponsor Charles Owen, official media partner and Innovation Awards sponsor Equestrian Trade News, exhibitor bag sponsor Henson Franklyn, New Product Gallery sponsor Shires Equestrian, Coffee Shop sponsor VetSpec, model horse supplier Stubbs England, official clothing supplier Toggi and main sponsor Neue Schule.

BETA International 2020 runs from 19 to 21 January at the NEC, Birmingham, and caters for the equestrian, country and pet markets.

For further information about exhibiting at the show, please contact Darren Mottershead, email darrenm@beta-int.com or telephone +44 (0)1937 582111.