Bestpets has produced a new 32-page brochure called Destination Frozen, which showcases the full range of frozen products available from the company. The brochure is packed with category and product information from top suppliers along with Freezer Deals.

Peter Brame, Director of Trading – Pet, said: "Our new Destination Frozen brochure has been designed, with the help of our supplier partners, to help and advise customers about this growing category and the ranges available.

"The brochure was never intended to shout about price but more for retailers to use to feel confident about stocking frozen products in their stores. We know frozen is an exciting category with massive growth potential and we want to help our retailers capitalise on this developing trend.

"As a business, to show our commitment to frozen, to our customers and suppliers, we’ve increased the number of freezers in our depots and added frozen container units for our delivered operation."

Suppliers who are working with Bestpets are equally enthusiastic about the new brochure. 

Mark Lewis, Managing Director – Cotswold RAW, said "‘Cotswold RAW has seen strong growth over the three years we have been working together, as raw has become a must have category for the independent retailer. Bestpets commitment to raw dog food has been reinforced with this exciting initiative, and we are looking forward to working closely with Bestpets to make this a success."

Emma McKenzie, UK Key Account Manager - Natures Menu, added: "Natures Menu are very proud to work with Bestpets on this raw journey.  We have worked together for over 15 years and seen many changes in feeding trends and the raw and raw inspired category.  Raw and natural feeding continues to grow with many consumers wanting good wholesome fresh ingredients to ensure optimum health and nutrition for their pets."

Ryan Winwright, Trade Manager – Nutriment RAW, commented:  "Nutriment is very pleased to announce its new partnership with Bestpets. This exciting opportunity allows us to reach new trade customers who are seeking a larger range of raw products, whilst providing an additional route to market for our existing trade network. Nutriment’s proven track record in its work to increase footfall and grow gross sales within the independent retailers, and its priority to make innovative raw feeding solutions widely available across the UK means it has become the fastest growing raw brand in the trade in the last 4 years. By supplying through Bestpets we gain additional benefits such as another secure delivery method, lower minimum orders for trade and the ability to drive sales.

"Bestpets have shown that their infrastructure and expertise to support the trade fits extremely well with the Nutriment ethos. Their drive to become the number one frozen pet food wholesaler, teamed with their ability to supply frozen product means that end users will now have even more choice when it comes to what they feed to their pets. We are excited to support Bestpets with their latest developments and look forward to our relationship growing from strength to strength.’

Visit www.best-pets.co.uk/frozen for more information and to download a copy of the new Bestpets  Destination Frozen brochure, visit your local depot to pick up your copy or contact your local RSDM.