The Pet Industry Federation has announced the finalists for its Innovation Award, part of the forthcoming Business of Pets conference, taking place on 5-6 June at the Cranfield Business Management Centre, near Milton Keynes...
Last year's Innovation Award was won by The Holistic Hound.
The Pet Industry Federation has announced the finalists for its Innovation Award, part of the forthcoming Business of Pets conference, taking place on 5-6 June at the Cranfield Business Management Centre, near Milton Keynes.
Sponsored by Worldpay, the Innovation Award celebrates trailblazing products and services that are reshaping the pet industry. This year’s shortlist showcases the most forward-thinking ideas across health, wellbeing, tech, and lifestyle, from both start-ups and established brands.
The 2025 Innovation Award Finalists are:
AniVatio – ProGut A veterinary-backed gut supplement for pets, designed to support digestive health and immunity.
By Teddy – The Cosy Car Seat A stylish, safety-first car seat for dogs that brings comfort and security to every journey.
Indoorcat Ltd – Ready Grown Cat Grass A zero-hassle, nutritious solution for indoor cats to support natural behaviour and digestion.
Inventor Cat – Dental Wand A playful, easy-to-use dental care toy helping cats maintain cleaner teeth and gums.
Pet Trust UK – Centralised Pet Database A ground-breaking platform to store and share key pet information securely and reliably.
Petcare Technologies Ltd – Pawpal Booking App for Pet Professionals A powerful booking and business management app built specifically for the pet services sector.
Petscribers – Petscribers Prescription Platform A streamlined solution for pet prescriptions, improving access and efficiency for pet owners.
Porter Labs – Pupstation Intelligent devices designed to enhance the relationship between dogs and their humans.
The Clorox Company – Ever Clean Senior Cat A premium cat litter formula designed to meet the specific needs of older cats.
The Muzzle Movement – Size Mitzy A revolution in muzzle sizing and comfort, promoting responsible pet ownership.
The Pet Carpenter Ltd – Bespoke Pet Furniture Design Beautifully crafted furniture for pets and pet lovers, made to order in the UK.
UK LitPet Biotech Co Ltd – LitPet Pawsitive Powder The first traditional Chinese medicine (TCM) calming supplement for dogs, using natural herbs.
The winner will be revealed during the conference, which brings together the brightest minds in the pet industry. From thought-provoking keynotes to hands-on workshops and strategic panels, the two-day event is designed for ambitious businesses looking to scale up, innovate, and stay ahead.
Why attend the Business of Pets Conference?
Exceptional Programme: A powerful mix of business strategy, tech, investment, and sector insights
World-Class Speakers & Panels: Learn from the most influential voices in the industry
Workshops for Growth: Actionable takeaways tailored to scaling your pet business
Networking Opportunities: Meet potential buyers, collaborators, partners, and investors
Innovation Showcase: Discover what’s next for the industry
Hill Lord & Co Pet Supplies in Edinburgh has been crowned the overall winner of the Paws in Spring campaign – a nationwide celebration of pet retailers, organised by the Pet Industry Federation...
Marchmont Hardware – Hill Lord & Co Pet Supplies has been crowned the overall winner of the Paws in Spring campaign – a nationwide celebration of pet retailers, organised by the Pet Industry Federation.
The Scottish retailer impressed judges with its vibrant displays, local engagement, and clear passion for pets.
Two further pet retailers were also recognised for their excellent entries:
Second place: Browns Natural Pet Store
Third place: Be More Bob
These top three entries will share an incredible £4,500 worth of donated product, generously contributed by a wide range of PIF member suppliers. A total of 19 manufacturers supported the campaign by donating prizes, including: Furr Boost, Cobbydog, On Tha Moor, The Holistic Hound, The Barking Bakery, VANDERPETS, Doodlebone, DotDotPet, HayPigs!®, No Fuss Fill / ANCOL, Trinkety Paws, Nutriment, Natural Instinct, Nova, Dibo, Aniforte, The Dog Butcher, Betty Miller, Karnlea, YDOLO and The Big Dog Bed Company.
Kayleigh Gordon, co-owner of Hill Lord & Co said: “Just over two years ago we took over Hill Lord & Co, a long-established independent pet shop in Edinburgh. This competition has allowed us to become more visible in the pet industry leading to more amazing opportunities. Winning will now allow us broaden our stock range to include things we didn’t have access to prior, providing a better experience for all our amazing customers.”
Nigel Baker, CEO of PIF, said: “This campaign has been a fantastic showcase for the dedication, creativity, and passion of independent pet retailers. Our heartfelt thanks go to everyone who took part, and especially to the incredible manufacturers who donated such a generous prize bundle.”
Paws in Spring is part of PIF’s wider work to champion the UK pet retail trade, which also includes its partnership in National Pet Shop Day on Saturday 12 July. Retailers are invited to get involved.
The new owner of leading Midlands-based raw pet food manufacturer, Albion Pet Foods, has heavily invested in the company since taking it over from the previous owners as part of plans to expand the retail arm of the business...
The new owner of leading Midlands-based raw pet food manufacturer, Albion Pet Foods, has heavily invested in the company since taking it over from the previous owners as part of plans to expand the retail arm of the business.
Albion Pet Foods is one of the longest established raw food manufacturers in the UK and remained a family owned business for nearly 40 years. Renowned for its quality and variety of products, personal customer care and expertise in the raw food arena, the company proved to be an attractive proposition when it came up for sale for successful business owner and entrepreneur, Gill Bower.
Gill had already run a successful manufacturing business in the North East for 24 years and due to her in interest in dogs’ health, supplements and immunotherapy, she felt that the purchase of Albion would be a good way to bring out a range of good quality support supplements at realistic prices alongside quality pet food products.
Since taking over Albion, Gill has moved the manufacturing side of the pet food to a new plant in Warwickshire so that the whole process can be closely monitored from manufacturing to distribution.
Gill said: “We believe that we manufacture a great quality product using excellent quality ingredients. We only want to sell products which I’d be happy feeding to my own dogs. I currently own 9 Irish Setters and 1 Springer Spaniel.
“We aim to offer a good customer service to both retailers and consumers. Albion sources human grade ingredients from DEFRA approved farms and probably has the most comprehensive range of raw food recipes on the market.
"As well as a Standard Range and a Pure Meat Range, we also offer Complete recipes, life stage meals, a Chunky Range and a Freeflow Range which makes it easier to portion out the mince and then put the packet back in the freezer for future use. We also offer frozen fish and a comprehensive range of natural treats.
"We offer a select range of products which are only available to the trade. We are passionate about finding more independent retailers who care about quality pet nutrition and we feel that this is an extra service we can offer as our commitment to the trade.”
As well as investing in a new manufacturing plant, Gill has also used her marketing background to create a stylish rebrand for Albion which includes attractive new modern packaging, and an updated website. They also have branded freezers which are available to stockists.
The dedication to the trade will shortly see the appointment of a new sales manager who will be joining from a major player in the raw food market. His job will be to expand the 217 stockists that Albion currently has around the country.
Gill added: “We are extremely optimistic about the future. The raw food market continues to grow year on year by a minimum of 10% and the changes we have made will mean that Albion is best placed to meet the demands of such a growing market.”
For further information or if you are interested in becoming a stockist, thenvisit: www.albionpetfoods.co.uk
The 21st edition of Zoomark, the international pet food and pet care trade show, held at BolognaFiere from May 5th to 7th, surpassed all expectations and solidified the event's leading role in the European pet market.
The 21st edition of Zoomark, the international pet food and pet care trade show, held at BolognaFiere from May 5th to 7th, surpassed all expectations and solidified the event's leading role in the European pet market.
It’s not just the numbers that confirm its success, with an increase in both exhibitors and visitors nearing 31,000, over 64% of whom came from abroad. What truly marked the extraordinary success of Zoomark was the stimulating, engaging, and productive atmosphere over the three days of the fair.
This is evidenced by the fact that many exhibitors have already decided to confirm their participation in the next edition of Zoomark, from May 10 to 12, 2027, through rebooking, benefiting from a preferential rate reserved exclusively for the most prompt companies.
The balance is therefore extremely positive, reaffirming the key role the show plays in supporting both industry and distribution, fostering relationships among operators, and offering professional updates.
Solid Growth, Global Vision
In recent years, Zoomark has grown significantly, but the 2025 edition marked another leap forward, with a 23% increase in exhibitors, leading to a redesign of the exhibition layout, adding 3 more pavilions to accommodate all the companies eager to launch their latest innovations and expand their business.
The exhibitors at Zoomark 2025 numbered 1,268, including 43 startups, occupying 90,000 square meters (+32% compared to 2023), coming from 56 different countries, mainly from Europe but also from the USA, Asia, and the Middle East.
If the data confirms the event's "Bigger and Bolder" nature, it’s also thanks to the many initiatives introduced this year: the 3 thematic paths that facilitated the visitation flow, the 6 special areas, and numerous opportunities for meetings, exchanges, and networking.
Thematic Paths
Through a collaboration between Zoomark and the Pet Sustainability Coalition (PSC), Greenmark was created, an itinerary designed to recognise companies showcasing their latest eco-friendly solutions at the show.
The other two special paths made it easier to identify and contact brands that emphasise two very specific fields. Italian Style highlighted excellence in design, quality, innovation, and creativity, showcasing Italian style in the pet world.
Tech for Future guided visitors to the companies leading in technological innovation, presenting cutting-edge proposals and ideas poised to shape the market’s evolution.
The presence of buyers from 120 different countries, many of whom arrived in Bologna thanks to collaborations with ITA - Italian Trade Agency, working in key pet industry markets, confirmed the international appeal of the BolognaFiere event. Among the visitors were a significant number of retailers, pet shop buyers, chain distributors, and import-export operators.
The Success of the 6 Special Areas
For the first time, Zoomark featured the Factory area, attracting purchasing managers, quality managers, formulators, R&D heads, and production technicians interested in visiting companies in the supply chain.
The more discerning buyers and retailers were drawn to the Atelier special area, which offered exclusive, top-quality, and artisanal-style products.
Great success was also seen for the Pawfect! special area, dedicated to the world of grooming, which featured the Pawfect Stage. This stage hosted grooming seminars, shows, the first-ever Dog Massage, and performances from On Hair Dog Edition.
This innovative format, born from a collaboration between Zoomark and Cosmoprof, introduced the most advanced grooming techniques and trends. Live demonstrations were curated by artistic director Vittorio Masciarelli, director of On Hair by Cosmoprof.
The Dog Massage offered a unique training experience, exploring the most advanced dog massage techniques, guided by wellness expert Alessandra Scatà.Pet Vision reaffirmed its place as the most intriguing special area, the heart of the event, with an exhibition of around 500 new products and a competition that rewarded products best aligned with four macro-trends in the sector: Value for Money, Green Transition, Mini Mania, and Brain & Health.
Among the most interesting and innovative products featured at Zoomark this year were accessories and products focused on sustainability, made from recycled or upcycled materials, like a line of harnesses made from cork; numerous interactive mental activation toys, such as puzzles and developmental mats for pets' well-being; and cutting-edge technological devices, including the first smartphone designed for pets, automatic food and water dispensers connected to pet owners' electronic devices.
As always, Zoomark showcased the best of international pet food production: gently cooked foods (low-temperature cooked to preserve nutritional values), alternative ingredient foods, monoproteins, functional diets, and a wide variety of snacks.
The fair featured not only dogs and cats but also food and accessories for birds, small animals, fish, and exotic pets, which are increasingly present in the homes of pet lovers.
Innovation and Technology at the Forefront
The Aqua Project area, in collaboration with AIPA (Italian Association of Small Animals), was dedicated to aquariums and terrariums, showcasing key innovations in the sector. The Next 5.0 area, entirely focused on pet-tech and innovation, was a major highlight, displaying the most interesting proposals from young startups.These startups, alongside more established companies, presented their most advanced and diversified solutions in areas such as food, beauty, care, monitoring, IoT, games, and entertainment.
Crucial Presence of the Press
A decisive and crucial factor in the event’s success was the presence of over 130 representatives from both Italian and international press. The Zoomark promotional campaign over the past two years has been extensive, reaching and engaging professionals from all five continents: Europe, America, Asia, Africa, and Oceania.
A Full Program of Conferences and Seminars
To make the fair even more engaging and stimulating, a packed program of over 80 conferences, seminars, roundtables, and presentations was organised, helping to facilitate further exchanges, meetings, updates, and training, confirming Zoomark as an essential international event for all key players in the pet market. Assalco - Zoomark Report
Zoomark is an event held under the patronage of Assalco, the National Association of Companies for the Feeding and Care of Companion Animals, which also presented the Assalco-Zoomark 2025 Report, featuring updated data on the Italian pet food and pet care market, which continues to show dynamic growth in value, despite a challenging economic context.
News and Upcoming Events
The 2025 edition has just concluded with great satisfaction, and attention is already turning to the next one, scheduled for May 10th to 12th, 2027. The success of the event further strengthens Zoomark’s international positioning, now recognised as a strategic reference point for the sector.
Confirming this role, Zoomark has officially joined the European Pet Organization (EPO), which brings together key national pet industry associations and aims to be a major player in dialogue with EU institutions.
Internationalisation continues with new projects already underway in China, Thailand, and Turkey. Zoomark’s global success and its drive to generate business push BolognaFiere to focus even more on Eastern and non-European markets, forging new partnerships and replicating a successful format for the global pet industry.c reference point for the sector.
Confirming this role, Zoomark has officially joined the European Pet Organization (EPO), which brings together key national pet industry associations and aims to be a major player in dialogue with EU institutions.
Internationalisation continues with new projects already underway in China, Thailand, and Turkey. Zoomark’s global success and its drive to generate business push BolognaFiere to focus even more on Eastern and non-European markets, forging new partnerships and replicating a successful format for the global pet industry.
Award-winning UK pet brand DotDotPet has taken an important step in making its products more widely available to the independent pet trade with a full range listing in Vital Pet Supplies...
Award-winning UK pet brand DotDotPet has taken an important step in making its products more widely available to the independent pet trade with a full range listing in Vital Pet Supplies.
General director and co-founder Harry Chapman said: “This is a really important moment for the DotDotPet brand. We have always recognised the importance pet owners place on product recommendations from their local pet store. The listing in Vital Pet Supplies makes it easier for more stores to have access to the brand if they see the value our products can bring.’”
DotDotPet’s product range contains:
Award winning dog shampoos, with distinctive packaging and a patented fragrance
Multifit dog and cat supplements harnessing the power of plasma and collagen
Natural biodegradable Eco Dog Towels – also award winning.
If you are interested in learning more about DotDotPet or any of the product range, email hello@dotdotpet.comor call 07474736012.
WHM Pet Group has agreed a new distribution partnership with Wildlife World, the UK’s premier designer and manufacturer of innovative, wildlife-friendly garden products.
WHM Pet Group, a leading manufacturer of high-quality wild bird food and accessories, has agreed a new distribution partnership with Wildlife World, the UK’s premier designer and manufacturer of innovative, wildlife-friendly garden products.
From 2nd June 2025 Wildlife World products will be distributed to the trade via WHM Pet Group.
The collaboration brings together two industry leaders with a shared passion for supporting biodiversity and enhancing nature in domestic gardens across the UK. It also formally aligns WHM Pet Group and Wildlife World’s parallel brand ethics of quality, reliability and trust, to deliver the best possible service.
WHM Pet Group, a family-run company with headquarters in East Yorkshire, has an extensive portfolio of premium products, from animal feed and pet food to wild bird food, feeders and hardware. Their renowned range includes the Marriage’s, Honeyfield’s, and RSPB brands.
Through the RSPB and Honeyfield’s brands, WHM Pet Group provides an exceptional range of wild bird feeds designed to support wildlife throughout the changing seasons. The products have perfect synergy with Wildlife World - the UK’s leading designer and manufacturer of wildlife friendly products for the garden, which include nesting habitats and feeders for birds, mammals, amphibians and insects. Wildlife World works with an extensive network of wildlife experts, including TV’s Simon King, to develop unique products with innovative features. They are one of the few suppliers to have their own UK workshop.
“Our new distribution partnership with Wildlife World is a very exciting progression for WHM Pet Group, enabling us to take a further step in our commitment to supporting nature,” said Sam Marriage, Managing Director of WHM Pet Group.
“From a practical perspective, through this partnership our customers can look forward to easier access to a wider range of products designed to nourish and protect the nations garden wildlife through just one transaction. We are all very much looking forward to working together with the Wildlife World team.”
Norman Sellers, Founder of Wildlife World said: “This is a top of the market partnership, with a perfect match of products from both sides. Coupled with the fact that WHM Pet Group’s strong brand values are a true reflection of our own, we believe it is the start of a relationship of longevity and success.”
Mark Pitman, Managing Director of Wildlife World continued: “With our field-tested range, including more than 30 registered IP designs, fairtrade sourcing and local production, together with WHM Pet Group’s premium quality, UK manufactured wild bird foods, we can deliver a second-to-none service to the retail trade.”
This partnership is the next phase in a series of progressions and developments within WHM Pet Group and the category, to benefit and support both garden centre groups and independents as well as pet retail.
No Fuss Fulfilment Ltd, the wholesale division of No Fuss Fill, has become the UK distributor of the Promote Pet grooming range – a high-performance, eco-conscious collection of products crafted to meet the demands of today’s busy grooming professionals...
No Fuss Fulfilment Ltd, the wholesale division of No Fuss Fill, has become the UK distributor of the Promote Pet grooming range – a high-performance, eco-conscious collection of products crafted to meet the demands of today’s busy grooming professionals.
Available now via No Fuss Fulfilment’s wholesale platform, the Promote Pet range is made in the UK and brings together performance, efficiency, and care in every bottle. Designed for dogs, cats, horses, and professional grooming spaces, the range includes innovative formulas that deliver salon-quality results while saving time and energy.
The Promote Pet Range includes:
Noplex Detangling Spray
This vegan, unscented detangling spray cuts through knots and tangles effortlessly, reducing grooming time and stress for pets. Featuring organic oat and chamomile glycolic extracts, the silicone-free, residue-free formula leaves coats soft, manageable, and non-greasy—ideal for even the most sensitive skin.
Dry Fast Quick-Drying Spray
Cut drying time by up to 60% with this thermo-activated quick-drying spray. Safe for all coat types, it forms a hydrophobic barrier to repel water while working alongside your professional dryer. Energy-efficient, paraben-free, and non-greasy, Dry Fast keeps pets comfortable while helping groomers move smoothly through their day.
3-in-1 Professional Spray
Refresh your grooming space with this all-in-one spray that sanitises surfaces, neutralises odours, and leaves behind a fresh, uplifting scent. With eucalyptus, orange, and bergamot essential oils, it’s perfect for tools, tables, kennels, and more – providing a spotless, welcoming environment with every spray.
A spokesperson for Promote Pet said: “We are delighted to partner with No Fuss Fulfilment . This new partnership reinforces No Fuss Fulfilment’s mission to support professionals and the public with innovative, practical solutions that make daily routines more efficient – without compromising care or quality.”
Pet superstore Jollyes has significantly expanded its cat ranges, updating its stores to offer 48% more items after internal data showed feline food sales have been rising ahead of canine equivalents...
Pet superstore Jollyes has significantly expanded its cat ranges, updating its stores to offer 48% more items after internal data showed feline food sales have been rising ahead of canine equivalents.
According to UK Pet Food in 2024, 29% of all households owned a cat compared to 36% with dogs, According to the same data, there are currently 12.5m pet cats in the UK compared to 13.5m pet dogs, but Jollyes believes if trends for smaller pets continue, the number of cats could overtake dogs in the next couple of years.
Between 2021 and 2024, household dog ownership has risen from 33% to 36% and cat ownership from 27%to 29% but the rise in multi-cat households means the gap between the number of cats and dogs is closing – a visible trend from Jollyes own sales data.
And to emphasise the significant switch, Jollyes today also erected new in-store signage showing that the cat takeover is just around the corner.
Statistics show that around one in four homes in the UK owns a cat and the number of Millennial and Gen Z cat owners has risen dramatically in recent years – with 41% of those aged between 18 and 34 now sharing their home with at least one cat.
Increased ownership among younger cat lovers, and a rise in the proportion (25%) of men who for the first time now have the same proportion of cats as women, is set to tip the scales and make cats the most common household pet in the next couple of years.
The rise in cat ownership is also being driven by a preference for smaller pets, both cats and dogs, as well as the ease of looking after a cat compared to the higher maintenance of a dog.
High profile cat lovers such as Taylor Swift, Ricky Gervais, Dermot O’Leary, Kate Beckinsale and Bob Mortimer, are also driving the trend towards owning a cat.
With the rise in cat ownership, Jollyes is dramatically expanding its feline-focused offer.
For the last 12 months, new buyer Louise Fawcett, has led a revolutionary change and expansion of Jollyes cat range which included Jollyes creating a cat committee of store colleagues who were cat parents.
And the cat committee were clear – they wanted to see more big brands more Friday night indulgent products helping cat owners treat their cats for less.
So, from today, Jollyes’ customers can take advantage of a whole litter of new brands, including gut-friendly cat food brand and Gen Z favourite Scrumbles, as well as other popular premium brands such as Applaws, Gourmet, Cookhouse and Lily’s Kitchen.
In a UK retail first, Jollyes will also be introducing an open market veterinary diet range, which has been developed in partnership with vet-founded pet food brand Calibra.
This range will provide vet-approved meals which help support the four most common health issues for cats – diabetes, gastrointestinal support, renal and urinary crystals.
What’s more Jollyes has also strengthened its private label cat ranges with its newly launched Riley’s Divine Snap pots as well as giving cat customers more choice with smaller 12 packs of Rileys for £2.67 for both cats and kittens.
Jollyes’ stores layouts have been updated so its range of cat products are visible upon entry to its stores – making it easier for first-time and returning cat-owning customers to find the items they need alongside the low-cost veterinary services such as microchipping and vaccinations provided at its community pet clinics.
Over the coming weeks, Jollyes is also planning to introduce an extended offer in treats, toys and accessories for cats and new ranges in frozen food.
This upcoming range expansion follows on from the successful launch of Jollyes’ canine frozen food range and Raw Store shop-in-shops, which won a prestigious 2025 Retail Week Award earlier this year.
Jollyes’ cat buyer Louise Fawcett said: “We want to make Jollyes the ultimate destination for cat-owners across the UK – and our expanded and extensive range is the first step in achieving this.
“What’s more alongside the extended ranges, we’re adding more training for colleagues as they offer advice for the nation’s cats.
“Whether you’re a seasoned cat carer or having kittens at the responsibility of looking after your fur baby, Jollyes is the place to go - both for our colleagues’ unrivalled expertise and our fantastic, affordable and rapidly expanding product range.”
Jollyes was named as one of The Sunday Times’ best big companies to work for last year, and earlier this year won the Retail Week Award for Head Office Heroes following its highly successful raw frozen food roll out.
The Innocent Hound will be selling three of its much-loved seasonal treats, all year round – allowing dogs to enjoy their favourite treats no matter what the season...
The Innocent Hound will be selling three of its much-loved seasonal treats, all year round – allowing dogs to enjoy their favourite treats no matter what the season.
The trio of treats includes the Wild Game Sausages, Game Picnic Bars, and Strawberry Crush Hearts. Each of the treats are grain-free, and feature 60% British meat, accompanied with vegetables and fruit for additional vitamins and minerals to support a balanced diet.
“We’ve had such a positive response to our seasonal range, with many customers asking for them outside our usual launch windows,” says Chloe Heaton, founder of The Innocent Pet Care Company. “Making these products available all year-round allows our retail partners more flexibility, offering customers their favourite treats regardless of season.”
Each of the treats are handmade in Yorkshire using a unique air-drying production method which allows them to retain both the nutrients and flavour.
The three products are available in cases of 10, RRP £5.50. You can pre-order them now from The Innocent Hound’s online trade store at www.innocentpetcare.co.uk
Swedish insurance technology company Wisentic, a leader in pet claims automation, has appointed Garry Nelson as Managing Director to lead its expansion into the UK...
Swedish insurance technology company Wisentic, a leader in pet claims automation, has appointed Garry Nelson as Managing Director to lead its expansion into the UK. The appointment reinforces Wisentic’s position as the go-to platform for UK pet insurers.
“I’m thrilled to bring Wisentic’s proven claims automation to the UK,” says Nelson. “Sweden’s pet insurance market is the most advanced in the world, and Wisentic has played a central role in shaping it. We’re committed to setting a new standard for automation, efficiency, and innovation in UK pet claims.”
As Managing Director, Nelson will lead Wisentic’s UK operations, build strategic partnerships to drive market adoption, and prepare to launch the first clients in the second half of 2025.
“Garry’s strategic industry insight in the UK market makes him the ideal leader for this next phase,” says August von Sydow, CCO at Wisentic. “Our mission is to simplify pet claims in the UK – just as we’ve done in the Nordics for the past 10 years.”
With Garry Nelson at the helm, Wisentic is establishing a strong local presence and expects the team to grow rapidly in the coming months. The focus will be on claims automation for pet and auto glass, with plans to expand further as the business grows.
To mark Invasive Species Week 2025, the Ornamental Aquatic Trade Association has revamped and relaunched of its Business Biosecurity Self-Assessment Tool for the aquatic sector...
To mark Invasive Species Week 2025, the Ornamental Aquatic Trade Association has revamped and relaunched of its Business Biosecurity Self-Assessment Tool for the aquatic sector.
The tool is now available in an enhanced and user-friendly online format and the updated resource is designed to support businesses in evaluating and strengthening their biosecurity protocols with ease and efficiency.
The tool guides users through a structured online survey, where businesses are invited to review and select statements relevant to their operations across a range of key topics. These include supply chain management, quarantine procedures, hygiene practices, wastewater handling, and livestock health checks, among others. The assessment is intended to encourage critical reflection on current practices and to identify potential areas for improvement.
The survey requires only a few minutes to complete. Upon submission, participants receive an immediate summary of their biosecurity status, followed by a more detailed report sent directly via email. This comprehensive report is designed to be used in conjunction with OATA’s Biosecurity and the ornamental aquatics industry guide, which offers further recommendations and best practice guidance to enhance biosecurity measures within businesses.
Deputy Chief Executive Dr Matthew Bond said: “Invasive Species Week, which raises awareness about non-native flora and fauna, is the perfect time to relaunch our Business Biosecurity Self-Assessment Tool. It’s really easy for businesses to work through and, used alongside our Biosecurity and the ornamental aquatics industry document will really help businesses make improvements to what they do.”
Dorwest Herbs’ natural dental products for dogs help to manage the build-up of plaque and tartar and keep a pet’s breath fresh, as well as support overall dental health...
Dorwest Herbs’ natural dental products for dogs help to manage the build-up of plaque and tartar and keep a pet’s breath fresh, as well as support overall dental health.
Ensuring a good dental regime with regular teeth cleaning for pets will improve dental health and reduce the need for frequent de-scaling of the teeth.
Unlike human toothpastes, which are too harsh for pets, Dorwest’s Roast Dinner Toothpaste has been specifically developed for dogs and cats alongside veterinary professionals. The formulation is low foaming and gentle and cleans teeth without damage, as the enamel of pet's teeth can be surprisingly soft.
Cleaning pet’s teeth helps to reduce the build-up of dental plaque which can lead to the formation of tartar and help keep gums healthy. Dorwest's toothpaste ingredients include Sage oil, a potent antioxidant, which also has more than a dozen antiseptic compounds helps to keep those gums fresh and healthy, and meat flavouring – which pets can’t get enough of!
The bestselling dental range also includes homoeopathic remedy Fragaria 3C - packed full of natural ingredients, softens and aids the removal of tartar on encrusted teeth and helps slow down and prevent the formation of new plaque deposits. Especially popular with cats!
Customers comments include: “This is definitely the best toothpaste I have tried for my dog. He thinks it tastes nice too so is more agreeable to having his teeth brushed every night.”
“Before I started using this product his teeth were good but I started to notice a slight tarter build up, I got the Fragaria and after 2 weeks the stain had reduced and his teeth looked so much better, With occasional brushing Fragaria is keeping his teeth and gums healthy, A great product and I highly recommend it.”
Support your pet’s dental health naturally, with the Dorwest dental range. For more information, visit www.dorwest.com/collections/dental-health or speak to one of Dorwest’s expert Customers Services team today on 01308 897272 or email info@dorwest.com
Cambridgeshire Flyball Team has set a new British record of 14.21s!
Cambridgeshire Flyball Team has set a new British record of 14.21s!
Team Captain Ellen Schofield said: “Lined up against the fantastic dogs from Essex Flyball Teams, our team … Texan, Vegas, Prime and Kylo managed a phenomenal heat resulting in a 14.21 on the clock.
“After the necessary checks were conducted, the new British record was confirmed!”
They are also now the 3rd fastest in the World and CSJ are proud to work alongside such a dedicated group of people who clearly strive to do the best they can by all of their dogs …
2024 had ended with them hitting 14.29s – the 6th fastest team in the world ever and Ellen had said, “For the last 12 months Cambridgeshire Flyball have been slowly working on cultivating a team of dogs and handlers that can not only ‘race’ but be able to push for times too. Over that time we have proven time and time again that they can race, 4th at FOWC, 4th at EFC, UKFL gold cup finalists and Reserve Crufts champions 2025.”
Now, as the new British Record holders Ellen (who started the team in 2007) says: “We are all so proud of the team we have built and look forward to seeing what they can accomplish this season.... with the incredible calibre of UK Flyball we are not going to be resting on our laurels at all!
Thank you to our team, the flyball community, all our supporters and sponsors, this couldn’t be possible without all of you.”
There’s more about Ellen (how it all started) and more on CSJ products at www.csjk9.com or call 01745710470
The best of last edition of Pet Trade Xtra
The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...
An advertising watchdog has dismissed claims that a media campaign by the RSPCA misleadingly represented the welfare standards afforded to animals farmed under the RSPCA Assured scheme...
An advertising watchdog has dismissed claims that a media campaign by the RSPCA misleadingly represented the welfare standards afforded to animals farmed under the RSPCA Assured scheme.
The Advertising Standards Authority (ASA) ruled that a YouTube video, TV ad and a poster were unlikely to mislead about the care standards afforded to animals.
The YouTube video (see below), on the RSPCA’s own account, featured various animals including computer-augmented cows, chickens, and a pig in industrial farming facilities, an emaciated dog, a turtle in a suitcase, and a racing greyhound singing Aretha Franklin’s version of the song “Respect”. That was followed by a scene of a snail being picked up and placed on a potted plant with a voice-over that stated: “What a sight to behold. One snail, delivered safely from harm’s way.” On-screen text then stated, “EVERY ANIMAL DESERVES OUR KINDNESS. RESPECT. RSPCA FOR EVERY KIND. SEARCH. SHARE. SUPPORT”.
The Royal Society for the Prevention of Cruelty to Animals (RSPCA) explained that the purpose of the ad campaign was to encourage people to rethink their relationships with all animals and treat them with kindness and respect. The campaign was part of a new brand strategy designed to respond to the growing challenges faced by animals worldwide and to encourage people to reappraise the RSPCA, and animal welfare, as an important cause of our time. Rather than shock, the campaign was intended to start conversations about animal welfare, offer hope, and leave people feeling inspired and motivated.
Vital Pet Group has appointed two Business Development Managers to cover the South West and Midlands areas...
Vital Pet Group (VPG) has appointed two Business Development Managers to cover the South West and Midlands areas.
David Holman, the new Business Development Manager for the South West, has years of experience as well as fantastic relationships with the pet trade. He also matches the VPG ambition of bringing great value and quality to its customers.
Peter Brame, Group Trading Director for Vital Pet Group, said: “I'm really pleased to welcome David back to the Pet Trade as Business Development Manager for the South West. Having recently had a small break away from the pet sector, David was desperate to come back into the sector and we are delighted to have him on board. With his experience, customer relationships and local knowledge, David will be a familiar face to many. We have been looking for quite a while for someone who matches our ambition and who can slip seamlessly into our business and into further developing relationships on behalf of VPG.”
Meanwhile, VPG has announced the arrival of David Parsons as Business Development Manager for the Midlands. David will be instantly familiar to the retailers across the region having worked the previous eight years within the pet arena.
Peter Brame added: “It feels like we have the perfect fit with David joining VPG. He loves the Midlands and has a real passion for the independent pet trade across the middle of the country. His energy and enthusiasm are infectious and we can see why retailers love working with him. It has been a long time since VPG can say we have had a team on the road covering the country and, with David's addition, we can spend more time with customers in their businesses. David is fully committed to what we are trying to achieve here, and I believe he will be an absolute asset to our team.”
The NEXT Award for Pet Innovators – a new recognition dedicated to start-ups that are transforming the pet industry with original ideas and pioneering technologies – was presented for the first time at Zoomark,..
The NEXT Award for Pet Innovators – a new recognition dedicated to start-ups that are transforming the pet industry with original ideas and pioneering technologies – was presented for the first time at Zoomark,
The award went to Carepet by Domethics, a smart pet bed that monitors vital signs such as heart rate, breathing, and sleep quality, along with environmental conditions in real time through a dedicated app.
With the NEXT Award for Pet Innovators, Zoomark reinforces its commitment to supporting emerging innovation by giving visibility and growth opportunities to the most promising new players in the pet industry.
The winners of the Pet Vision Awards – recognising the most innovative and original products in the pet food and pet care sectors – were revealed at Zoomark 2025...
The winners of the Pet Vision Awards – recognising the most innovative and original products in the pet food and pet care sectors – were revealed at Zoomark 2025.
Selected by a panel of international pet industry journalists, the awards honour the products and services that best embody the four key megatrends shaping the future of the pet industry.
The winners in each category, presented by Paola Cane, CEO of MiaSolution, were:·
Representing the Value for Money megatrend, which identifies products and services with a high quality-price ratio, VisioFocus Animal by Tecnimed S.r.l. claims the first prize: a contactless infrared thermometer that measures pets' temperature directly from the eye, combining precision and practicality with excellent value for money.
Lunch Boxes for Dogs & Cats by Viozois Sa, the pet food range presented in an original 100% recyclable lunch box, free from composite materials, combining environmental sustainability, ease of use, and optimal food preservation, wins among the products and services that stand out for environmental sustainability and social responsibility (Green Transition).
For the Brain & Health megatrend, which gathers products that promote the psychophysical well-being of animals, including cognitive and behavioural development, the winner is Natsbi Steamed Dog by Gosbi Pet Food: dog food with a high percentage of meat or fish (85–90%), gently steamed to preserve nutrients, without the need for refrigeration or freezing.
Finally, topping the podium in the Mini Mania category, dedicated to products and services designed to meet the specific needs of small pets, is the Linea Fieni by Mantovani Pet Diffusion Srl: a range of natural hay and snacks for rodents, made with plant-based ingredients and sun-dried hay, designed to provide nutrition, dental hygiene, and behavioural stimulation for small animals.
With the Pet Vision Awards, launched in the previous edition, Zoomark continues to celebrate innovation and the evolution of the pet market, spotlighting cutting-edge solutions that improve the lives of companion animals and respond to new consumer demands.
Swedish insurance technology company Wisentic, a leader in pet claims automation, has appointed Garry Nelson as Managing Director to lead its expansion into the UK. The appointment reinforces Wisentic’s position as the go-to platform for UK pet insurers.
Meanwhile, VPG has announced the arrival of David Parsons as Business Development Manager for the Midlands. David will be instantly familiar to the retailers across the region having worked the previous eight years within the pet arena.
