LitPet, the award‑winning herbal pet supplement and wellness brand blending Traditional Chinese Medicine with modern veterinary science, is celebrating a major milestone after being named a finalist in two categories at the prestigious Quality Pet Food Awards UK 2026.
The Quality Pet Food Awards is the definitive mark of excellence in pet nutrition, celebrating the very best in a fast-growing, high-value market where quality has never mattered more.
Backed by the long-established Quality Food & Drink Awards, the inaugural Quality Pet Food Awards recognise excellence in pet nutrition, product quality and innovation. Created in response to growing consumer demand for trusted, high-quality pet products, the awards provide an independent benchmark for the industry.
The winners will be announced at a joint awards ceremony with the UK Quality Food & Drink Awards at Hilton Bankside, London, on 10 November 2026, bringing together leading professionals from the pet, food, drink and FMCG sectors.
Founded to address common health and wellbeing concerns in cats and dogs through convenient, effective daily supplementation, LitPet has developed a growing range of products designed to support everything from skin and coat health to emotional wellbeing and overall vitality.
The company has been shortlisted for:
- Best Cat Food, Treats & Complementary Products for Shine & Coat Meaty Mix Paste for Cats
- Best Dog Supplements & Functional Products for LitPet Pawsitive Powder for Dogs
The dual recognition highlights LitPet's commitment to creating innovative, high-quality products that support pet wellbeing while making daily supplementation easier for pet owners.
"Being shortlisted in two categories is a fantastic achievement for the LitPet team and reinforces our commitment to delivering products that genuinely make a difference to pets' lives," said Stephen Hu, LitPet’s founder. "As consumer awareness of preventative pet health continues to grow, we're proud to be developing products that combine convenience, palatability and functional health benefits."
The awards success comes during a period of significant growth for the business following a highly productive appearance at PATS, where the company connected with retailers, distributors, veterinary professionals and potential international partners.
As part of its long-term growth strategy, LitPet held positive discussions with representatives from one of the world's largest pet retailers, as the company develops its plans to enter the US market in 2027.
The exhibition also generated a number of promising distribution opportunities. Discussions are underway with leading UK-based wholesalers. Meanwhile, LitPet's existing distributor network continues to gain momentum, actively promoting the brand's products to veterinary practices and clinics. The event also opened the door to several potential collaborations, with various organisations.
"The response we received at PATS exceeded our expectations," added Stephen. "Alongside the recognition from the Quality Pet Food Awards, it demonstrates the growing demand for innovative pet wellness products and gives us tremendous confidence as we continue expanding the LitPet brand across the UK and internationally."
LitPet’s supplements are crafted with hand‑selected ingredients, sustainable sourcing principles and a humanistic approach to business. Every product is backed by rigorous quality standards and a 12‑month warranty, ensuring pet owners feel confident in the care they choose.
LitPet has already won awards for Best Start-up and Best New Product at the PetQuip Awards (2025) and has twice made the finals of the PIF Innovation Awards (2025 and 2026). They have now made the finals of the PIF Awards 2026 for Best New Product (Meaty Mix, Health & Hygiene), Sustainability and Marketing Campaign of the Year.
For more information about LitPet and its range of herbal pet supplements, visit www.litpet.co.
