Supreme Petfoods is celebrating the success of its ‘Scan, Enter, Win’ campaign, an innovative new on-pack promotion designed to engage and reward valued customers while boosting brand visibility in store.

The campaign, which ran across both the Science Selective and Tiny Friends Farm brands, continues to deliver significant consumer engagement and demonstrates Supreme’s ongoing commitment to customer satisfaction.

The promotion has encouraged thousands of participants to scan QR codes on product packs to enter monthly draws for exciting prizes, including luxury gift vouchers, memorable family experiences, and high-end accessories. By fostering a deeper connection between customers and Supreme Petfoods' leading brands, Science Selective and Tiny Friends Farm, the initiative has strengthened loyalty and enhanced brand recognition.

The prizes have ranged from family days out to theme parks, to premium gift vouchers, and winners have been thrilled with the personalised rewards that aim to bring a little bit of extra happiness to their lives.

Nicki Cater, winner of an October Science Selective prize, expressed her heartfelt gratitude: "This is huge for my little family! I can’t thank Supreme Petfoods enough for such a generous gift."

Mark Mason, recipient of a Tiny Friends Farm day-out voucher, shared his excitement as he prepared for the arrival of a new baby: "It is brilliant. Thank you so much."

The ‘Scan, Enter, Win’ campaign uses on-pack QR codes to create a seamless entry process, where customers are directed to an interactive online portal. The playful graphics and engaging design are aimed to appeal to both young families and individual pet owners, cementing Supreme Petfoods’ position as a trusted pet food brand.

Claire Hamblion, Marketing Director at Supreme Petfoods said “We have seen increased customer engagement across all our key markets. The campaign has boosted the visibility of our brands, driving higher product trial and increased repeat purchases. We have been extremely pleased to receive lots of positive feedback and enthusiastic responses from winners, and participants have highlighted the positivity of the campaign's emotional and practical impact. Based on the campaign's success, we will be exploring more added-value promotional initiatives in 2025 to continue engaging customers, while reinforcing our position as a leader in pet care.”

For more information about Supreme Petfoods, visit www.supremepetfoods.com