In This Issue
Pets at Home ditches plan to open new shop in Skegness despite recruiting and training staff
Functional, sustainable and stylish: Product trends for pets at Interzoo 2018
International interest in UK pet products soars
New FELIWAY marketing pack to help owners ‘spot signs of stress’ in cats
Hurtta Casual Padded Collars now available from Pedigree Wholesale
New Tropical Shampoo range from Mikki
UK pet product suppliers to meet buyers from Germany, Poland and Baltic States
Podium Pet Products to supply Spanish distributor Petuky
Innovative mookie generates new category of petcare product
Poppy’s Picnic wins the Business Start-Up Award
Get your own copy of Pet Trade Xtra
Burglar given suspended sentence over £3,000 theft from pet shop
IAMS shares the scoop on how to host a pet-friendly BBQ
Fluval Bug Bites set to be a real game-changer
Catit Play launches NEW 3-in-1 Circuit Toys
Shires Equestrian sponsors New Product Gallery for a sixth year
Interzoo launches sustainability initiative
The best of the previous Pet Trade Xtra
Amazon launches Wag, its own line of pet products
Sainsbury’s recalls range of pet food pouches
Nestlé Purina PetCare acquires majority share in personalised pet nutrition business Tails.com
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New FELIWAY marketing pack to help owners ‘spot signs of stress’ in cats

Recent research by Ceva Animal Health, manufacturer of the leading veterinary behaviour product, FELIWAY, has revealed that 88% of pet owners have cats that show signs of stress which include hiding away, urine marking, scratching, over grooming and conflict within multi-cat households.

 

With this in mind, Ceva has launched an eye-catching marketing pack to remind pet owners about the signs of stress in cats and ask them ‘Is your cat trying to tell you something?’. 

 

The marketing pack, which can be utilised as a wall display, features different cats demonstrating each sign of stress before reminding pet owners that, as territorial animals, if cats do not feel in control of their environment they become anxious and stressed. 

 

The display also informs pet owners that simple environmental modifications in the household and using the FELIWAY range of products, which includes FELIWAY CLASSIC Diffuser, FELIWAY FRIENDS Diffuser, FELISCRATCH by FELIWAY and FELIWAY CLASSIC Spray, ‘can help your cat feel happier in your home’.

 

Abbie King, product manager for FELIWAY at Ceva Animal Health, says: “Even though cats often show signs of stress, such as scratching a household item, pet owners can benefit from being reminded about these signs.  

 

"There are simple environmental changes, along with the use of FELIWAY products, that can help ensure that our feline friends are as happy as possible.”

 

For further information on FELIWAY contact your local Ceva Animal Health territory manager, your wholesaler or visit www.feliway.com/uk

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