Danish Design Pet Products Ltd has announced the restructuring of its wholesale supply strategy to strengthen its service to customers across the pet and equestrian sectors.

Moving forward, Danish Design will exclusively partner with Su-Bridge Pet Supplies to support the pet industry and Trilanco Ltd to serve the equestrian market. 

“These partnerships are designed to ensure that our full range of high-quality products remains widely accessible through streamlined wholesale channels,” said a company spokesperson.

“Our commitment to customers remains at the heart of this decision. By working closely with these partners, we aim to maintain fair and competitive pricing across the market while continuing to deliver the exceptional quality and design that Danish Design is known for.

“We believe this approach will provide greater efficiency, improved availability, and enhanced support for retailers, helping them meet the needs of pet owners. 

“We value the relationships we have built over the years and appreciate the support of all our wholesale partners; however this change is driven by our dedication to delivering the best possible experience for retailers and pet owners alike.”

Danish Design and its licensed brands (Battersea, Fat Face and Laura Ashley) will be supplied by Danish Design Pet Products Ltd, Su-Bridge Pet Supplies and Trilanco Ltd from 1st March 2026.