Pooch & Mutt has chosen Crufts 2020 to showcase its exciting new look. The brand refresh was done with brand agency Elmwood, the people behind the looks of some of the UK’s other fastest-growing, most exciting brands, like Heck!, Saucy Fish and Wicked Kitchen.

The refreshed look perfectly reflects Pooch & Mutt’s unique position in the pet food market, as the brand that is both functional and friendly. The new logo beautifully combines the Pooch & Mutt name with a dog’s face, and cleverly uses the ampersand as both the dog’s nose and tongue. It makes you smile just to look at it! The logo itself was created by the illustrator behind some of the most famous UK logos including The Wimbledon Championships, Carling, Rowse honey and many more.

Guy Blaskey, Pooch & Mutt’s founder says, “All the packaging and brand design work to date I’ve done myself. The work has been hugely successful both in terms of the growth and recognition of the brand and the awards that we have won for it, but 7 years after the current designs were launched, I knew we could take it to the next level. We chose to work with Elmwood because unlike some other agencies, who are just interested in making things look pretty, they are focussed on doing what’s right; so that customers understand the brand and the products better, so that the stores who sell our products will sell more of them and so more dogs can benefit from the products.”

Each product function now has it’s own pattern to make the range easier to understand for your customers. They will clearly be able to identify each product in the different ranges as ‘Calm & Relaxed’, ‘Joint Care’ etc to make it easier for customers to find the right combination of products for their pooches.

At Pooch & Mutt’s Crufts stand (Hall 4 stand 82). You will be able to see a selection of the products in the new brand, with more being added over the next few months. Along with the brand work are developments in the range itself. The Pooch & Mutt Superfoods, which have been a huge success, despite only selling in 1kg boxes, will now be available in 7.5kg bags. A new flavour of wet food is being added to their environmentally friendly TetraPak wet food range and many more changes are set to be launched throughout the year.