New brand-led distributor The PetFellas has announced a strategic partnership with PLATINUM, a market leading premium dog and cat nutrition brand in Germany. The company is renowned for its fresh meat-based recipes and innovative, new standards setting preparation methods.

Launching in January 2026, this partnership marks a significant milestone in The PetFellas’ mission to bring high-quality, differentiated pet products to independent retailers across the UK. PLATINUM, known for its proprietary cooking methods like Fleischsaftgarung (FSG), offers a range of dog and cat foods made with at least 70% fresh meat — delivering exceptional taste, digestibility, and nutritional value. 

The PetFellas will serve as the exclusive UK distributor for PLATINUM to the Independent Pet channel, leveraging its integrated digital platforms, scalable logistics, and customer-first approach to ensure seamless access for retailers and pet owners alike. 

Gerard O’Mahony, Director of The PetFellas, commented:  “We’re absolutely delighted to welcome PLATINUM to our growing portfolio. Their commitment to quality, innovation, and pet wellbeing aligns perfectly with our values. This partnership is a powerful step forward in our mission to redefine brand-led distribution in the UK pet industry. We’re excited to bring PLATINUM’s exceptional products to retailers and pet lovers who demand more from their pet food.” 

Retailers interested in stocking PLATINUM dog and cat food can contact The PetFellas directly or visit https://www.thepetfellas.co.uk for more information. 

Sascha Galinski, Managing Director PLATINUM commented: "Partnering with PetFellas marks a powerful step forward for PLATINUM in the UK. We believe the best partnerships are built on shared purpose — and PetFellas proven leadership, passion for pets, brand-driven mindset, and exceptional service make them the ideal companion to help us reach the right independent retailers and bring our both healthy and delicious nutrition to more dogs and cats across the UK. Together, we will set a new standard in pet nutrition and build partnerships that drive lasting growth across the UK independent pet specialty trade."

Pictured (left to right): Joseph Obrovac (Director Sales International, Platinum), Rainer Voortman (Founder, Platinum), Gerard O’Mahony (Director, The PetFellas), Antonio Martone (International Business Development Director, Platinum).