In This Issue
Award-winning Animology moves into Australian market
Thailand packaging giant acquires Law Print
Jollyes opens new Swadlincote store
Pet store and rescue centre create food bank
Record-breaking UK group lines up for Interzoo 2024
New pet care product suppliers quickly gain traction
Clare Balding joins Pets at Home’s dog walking event
OSCAR secures exclusive route to market for new chews
Long Paws helps wholesaler to expand pet offering
Pet firm boss shares experiences in podcast
Purina launches PRO PLAN Supplements in UK
Qwerks BarkBone lands exclusively at Pedigree Wholesale
Zoomark 2025 will be bigger and bolder
Get your own copy of Pet Trade Xtra
UK Pet Food releases two new resources
XL Bully added to list of banned dogs
Vetspeed mourns passing of one of its co-founders
IVC Evidensia unveiled as exclusive sponsor of StreetVet 2024 Calendar
Bira saddened by figures showing company insolvency rise
Vet charity issues fireworks advice 
Bonfire Night advice from leading pet business
Upset tummies deserve PrePro Paste
The best of last edition of Pet Trade Xtra
Dog wash machine boosts pet shop’s business…and gives owner’s son valuable business insight
Kennelpak opens new Pets & Friends store in Walsall
Edgard & Cooper launches limited edition Christmas packs
Squishmallows pet collection launches in Pets at Home
PIF Awards 2023 take place next Thursday (Nov 9)
Vet practice celebrates double-digit growth
Dog hydration supplement up for Best Product Award
Walker & Drake go for the double
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


OSCAR secures exclusive route to market for new chews

 

OSCAR Pet Foods has its nose to the ground when it comes to sniffing out the latest and greatest pet products, and AniVatio Projoint Soft Chews are a fantastic discovery.

 

Joint care is hot news in the pet industry. Improvements in nutrition and veterinary science mean pets are living longer: but living longer means increased wear and tear for joints. Understandably, owners wish to support their pet’s mobility and comfort with effective supplements.

 

Anivatio ProJoint soft chews work differently from traditional joint supplements such as glucosamine and chondroitin, the unique formulation works by targeting the dog’s immune system remotely in a process called oral tolerisation. Unlike glucosamine and chondroitin, UC-II makes immune cells less sensitive to Type II Collagen – keeping the immune system from attacking the joints. This promotes long-term joint protection for improved agility and comfort.

 

AniVatio’s formulation uses a simple, one dose system for all breeds and sizes – avoiding any dose-related complications. And because nighttime is the best time for cell rejuvenation, owners can settle their pets to sleep with a soft, tasty treat that not only eases discomfort but also promotes restoration for the new day ahead.

 

AntiVatio ProJoint is suitable for both dogs and cats and uses undenatured collagen UC-II® – clinically proven to reduce stiffness, improve mobility and renew cartilage in pets. Clinical trials show a marked reduction in overall pain by 90% and exercise-associated lameness by 78% after just 120 days – truly impressive results.

 

Managing Director, Richard Martin, explains: “As a company, we’re proud to put pets at the heart of everything we do … so when we heard AniVatio’s ethos is to test products on humans first to discover if they are safe for pets we knew our company values were aligned! We’re always pleased when we can offer something new and exciting to our trusted network of franchisees and AniVatio’s ProJoint Soft Chews reflect our never-ending commitment to provide nutritional excellence. We’re delighted to secure an exclusive route to market for AniVatio in the UK.”

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