In This Issue
Pets Corner buys competitor PamPurredPets for £6 million
Pets at Home postpone appointment of Chief Finance Officer following investigation at previous employer
New CEO appointed at pet retailer chain
Save the independents, urges pet retailer
PATS once again attracts impressive number of visitors
Another successful PATS for PetSafe®
What makes a good sales rep? An award-winner reveals all
Frozzys distributed daily by leading ice cream wholesaler
Could this dog toy be a bestseller in 2016?
Piccolo range of dog food is Symply the best
Garden Décor range of birds is a soaraway success
New pet store opens in Leicestershire
Get your own copy of Pet Trade Xtra
Pet shop owner baffled by animal rights protest
New pet shop forms part of a £30m shopping complex
Alfie and Molly’s launches new air dried treats
Pet insurance claims hit record numbers
Lily's Kitchen named as one of the world's top 10 ethical companies
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Garden Décor range of birds is a soaraway success

Supa Ltd are celebrating winning the first-ever Best Giftware Product category in the PATS Sandown 2016 New Product Awards with their Garden Décor range of metal birds.

There are 23 birds in the range and they will all provide an attractive addition to any garden setting. They also make a perfect gift as the judges of the PATS Sandown awards discovered.

The judges, made up of a selection of independent pet retailers, were unanimous in their decision, and said of the Garden Décor range: “They are colourful, life-like, and extremely sturdy. They will look cool in any shape and size of garden.”

The PATS Sandown New Giftware Product Award was given to the striking Peacock and Cockerel although the range caters for all tastes. A Kingfisher, Barn Owl, Kestrel, Goldfinch, Robin, Woodpecker, Pheasant and Heron, are also available, and RRPs range between £14.99 and £44.99.

“Winning the New Product Award at PATS Sandown is fantastic,” said Chris Goodlad, Managing Director of Supa Ltd (pictured above). “We won the PATS Best Bird Product category with our Gloucester Bird Feeder a couple of years ago and that award gave the product a huge boost. We’re hoping this latest achievement will do the same for the Garden Décor range of metal birds.

“We also value the award because it has been given by independent pet retailers. They know which products are going to sell well in their shops, and it’s great to hear their kind comments.

“I felt that this year’s New Product Awards went to some outstanding products, so it’s a great honour to be amongst the winners.”

As a company, Supa Ltd has discovered that the trend of garden decoration has moved towards the lifestyle end of the market, and this range of metal birds fits perfectly into a growing sector.

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