Marriage’s has relaunched its comprehensive indoor and aviary bird food range. The relaunch marks the first phase of the brand’s new identity, which will be extended across other ranges later in the year.
With a fresh new packaging look and a range of new formulations, it showcases the brand's premium quality, both inside and outside the pack.
With 22 innovative products in the category, Marriage’s indoor and aviary bird food contains only the finest ingredients, helping to keep birds fit and healthy. Every product has been expertly formulated to cater for the individual nutritional needs of budgies, canaries, foreign finches, parrots, cockatiels, parakeets and lovebirds.
A balance of carbohydrates, natural proteins, fats and essential nutrients helps support optimum health and wellbeing and contributes to healthy plumage and skin. The parrot, cockatiel, parakeet and lovebird foods have been carefully redesigned with an assortment of tasty and wholesome ingredients to help provide opportunities for foraging and physical manipulation. They also help to provide important mental stimulation by delivering a variety of textures, colours and tastes. A premium selection of staple straight foods, that are sustainably sourced, complete the range.
The new fresh-looking pack design has been utilised across every pack format and size, to bring strong brand identity across the range. Clearer product names and key call outs bring the product features and benefits to life on the pack face, for greater clarity of proposition on shelf. Every pack also includes the Marriage’s® 6 Step Well-being Plan, providing useful feeding tips and helpful ways to support a companion bird's well-being.
New pack sizes have also been introduced across the category to cater for customer purchasing requirements with weights ranging from 1kg all the way up to 20kg.
“We are very excited to present our enhanced, premium quality indoor bird range. We know that choosing a food for a companion bird isn’t just about what looks good. Considerable thought goes into ensuring that each of our feeds help to provide birds with the nourishment they need to stay healthy and happy,” said Sarah Kitson, Head of Marketing. “The new consumer-tested packaging creates real stand out on shelf and provides retailers with the key benefits to share with their customers.
“No matter the age or breed, we are dedicated to ensuring that birds maintain a healthy, balanced diet. From blends made for companion birds to supporting top show breeders, our feeds are brimming with essential nutrients to help support growth and development.”
For further information on how to stock our new indoor and aviary bird range, call 0845 257 0232 or e-mail contactus@marriagesmillers.co.uk
