Exhibition stand design and build specialist Henson Franklyn is to make its BETA International début as sponsor of the 2017 show’s exhibitor bags. The bags, which will sport the company's distinctive logo, are widely regarded as trade fair essentials and handed out to companies on arrival by members of the organising team.

“BETA International enjoys a certain amount of synergy with our own business,” said Tim Henson, of Henson Franklyn. “Many of our clients exhibit at the trade fair and sponsoring it in this way allows us to offer support to the equestrian industry, which makes perfect sense for us.”

Trade fair organiser Claire Thomas added: “We are extremely pleased that Henson Franklyn has agreed to sponsor the exhibitor bags. We have built up a fantastic relationship with the company over the years and are thrilled to welcome them aboard.”

Henson Franklyn joins fellow BETA International supporters Ekkia, Schockemöhle Sports, Shires Equestrian, Toggi and main sponsor Neue Schule.

BETA International is the world’s leading equestrian, country clothing, outdoor and pet products trade exhibition. The 2017 show will take place at the NEC, Birmingham, from 22 to 24 January.

For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com, or visit www.beta-int.com.