In This Issue
Dogs Trust takes centre stage with ‘Bark Yard’ garden
Pawer Water launches Puppy Advanced Formula
WildWash introduces new 500ml Magic Mud
Stylish collars and leads for adventurous dogs
Direct4Pet give tips for travelling with pets this summer
Get your own copy of Pet Trade Xtra
Burgess strengthens team with new appointments
Glowcroft joins PIF as Associate Member
Nearly 800 dogs go missing at top UK hiking spots each year
Nearly half of Brits would ditch a partner if pet disapproved
Tom Bootsma becomes co-owner of Aquaja
RVC launches biobank to improve pet cancer care
The best of last edition of Pet Trade Xtra
Popular pet shop owner puts business up for sale
Assisi Pet Care acquires dog treat brand NAW
Raw pet food firms adopt manufacturing standard
UK to build Europe's largest cultivated meat facility
Jollyes confirms Adam Dury as chief executive officer
Independent pet shops warn flea treatment reclassification will push up costs
Established aquatic and pet business for sale
Quality is biggest factor driving pet product purchases
Final tickets available for Business of Pets Conference
Frozzys launches Happy Gut Protein Bites
The Nutriment Company acquires online retailer
Rosewood Pet Products scores viral social media success
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The Nutriment Company acquires online retailer

 

The Nutriment Company, one of Europe's leading suppliers of premium natural pet food, is acquiring the German online shop Frostfutter Perleberg from K&K Petfood GmbH.

 

This acquisition will further expand TNC's presence in the German market, integrating one of the leading B2C platforms in the field of high-quality raw feeding (BARF), with its diverse, high-quality product portfolio.

 

For over 15 years, Frostfutter Perleberg has been producing high-quality pet food with love and passion at its production facility. The company is one of Germany's leading B2C platforms for premium raw feeding and is renowned for its consistently high-quality products and commitment to species-appropriate animal nutrition.

Its range includes fresh frozen products in the raw feeding segment, as well as high-quality wet food, chews and selected supplements. Only the finest ingredients are used, which are gently processed and packaged fresh daily. Production is carried out under strict EU guidelines, with a clear focus on quality, transparency and regionality.

Through this acquisition, TNC is further strengthening its position in the German market, particularly in the growing fresh-frozen product segment, and enhancing its direct-to-consumer expertise.

 

Anders Kristiansen, CEO of The Nutriment Company, said: "With the acquisition of Frostfutter Perleberg and eBarf, we are gaining a business with a clear quality positioning and high customer loyalty. For over 15 years, they have championed natural, species-appropriate nutrition that meets the highest standards. This mission perfectly aligns with our own commitment to providing healthy, premium pet food that contributes to the long-term health and happiness of dogs and cats."

 

"The combination of in-house production, regional sourcing and a strong direct customer base makes Frostfutter Perleberg and eBarf an ideal addition to our portfolio. Integrating them into our existing structure will allow us to realise operational synergies and enable further growth," added Julius Adrian, Managing Director Western Europe at The Nutriment Company.

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