Different Dog provided live cookery demonstrations on its stand at PATS Sandown to show just how much care and quality goes into every batch.

Managing director Charlie Thurstan said: “Our aim is to turn conventional pet food upside down – what better way than a dog food cookery demonstration at a trade show. We’re excited to bring our tasty, nutritional product to a broader audience in the coming months.”

Different Dog worked with brand experience agency, The Brave Few, on the idea for a live cookery demonstation.

“We love working with start-ups who are doing things differently” said Maria Sze, of The Brave Few.

“The Different Dog team invited us to their kitchen and shared their ‘Cook for your Dog Night’.  We thought it was a brilliant way to bring the natural Ingredients and cooking experience to life so we helped them develop the event so they could take it to the trade at PATS and then to multiple consumer events throughout the summer.”