An exciting new development in pet supplements based on Traditional Chinese Medicine, LitPet, has caught the eye of industry experts as it has not only made the finals in two categories of the 2025 PetQuip Awards but its impressive stand at Pet Fair Asia recently, attracted new stockists and distributors from all around the world.
Pet Fair Asia took place in Shanghai China at the end of August and attracted over 2,600 exhibitors. LitPet’s mesmerising stand was themed the “Botanical Garden” and showcased a harmonious blend of flowers, plants, and recycled materials. Beyond promoting pet health, LitPet is dedicated to upholding environmental and social responsibilities. The stand was an immersive experience where nature met innovation.
LitPet welcomed distributors and retailers from Malaysia, Singapore, and Australia to their stand who expressed significant interest. Several key meetings were held with potential partners. They are now checking the ingredient list on APVMA, and getting approval from Australian customs to work with a distributor over there. They are also distributing products in Italy with several independent pet stores.
Company founder, Stephen Hu was inspired to set up LitPet when he lost his British short-haired cat, Kung Hey to anuresis – a condition caused by prolonged stress that led to urinary retention. Not realising that animals could suffer from chronic stress like humans do, Stephen set about researching pet health and emotional well-being. He found that the pet care industry still focuses on surface-level symptoms rather than addressing the root causes. That is when he discovered the power of Traditional Chinese Medicine.
“Ingredients like Schisandra Chinensis, Reishi Mushroom, Ginseng, and Honeysuckle—used for centuries to calm, nourish, and support the body holistically—offered an entirely new way of caring for animals and I realised: this is exactly what modern pet care is missing,” says Stephen
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Taking a leap of faith, Stephen took the grief of losing his beloved pet and founded LitPet. “Our mission is to address the root causes of stress-related health issues by combining Eastern herbal wisdom with modern veterinary science. LitPet isn’t just about supplements. It’s about changing the way we think about pet wellness—focusing on prevention, emotional balance, and intentional care. It’s about making sure no pet parent ever feels as helpless as I did.”
The range is designed to meet real-world health needs—from stress and anxiety to immune support, detoxification, and cardiovascular health. Each formula is carefully balanced using clinically active ingredients at therapeutic levels, ensuring both safety and efficacy. LitPet supplements are made with no fillers, artificial colours, or preservatives. All products are manufactured in GMP-certified UK facilities and undergo third-party testing for quality and safety giving pet parents full transparency and trust in what they give their animals. Their products are thoughtfully designed for daily use, ensuring high palatability and compliance, even for picky pets. LitPet’s packaging is also FSC-certified and 100% recyclable.
“In short, LitPet is special because it sees pets not just as patients, but as family. Our products are the result of science, soul, and sustainability—designed to help dogs (and soon cats) live longer, healthier, and more balanced lives."
To find out more about LitPet visit http://www.litpet.co/en-uk
