Furr Boost, the healthy hydration smoothie drink that scooped the Best Product Innovation Awards at both PetQuip and the PIF Awards in 2022, is now available to buy at B&M both in store and online. 

The Shropshire-based company has grown rapidly over the last two years and as well as the deal with B&M, it also secured a nationwide distribution deal with Pedigree Wholesale.

From its first store in Blackpool, Lancashire, B&M has grown to over 700+ stores and employs over 35,000+ staff. B&M believes in selling top branded products at sensational prices and attracts over 4 million happy customers through their doors a week. B&M has stores throughout England, Scotland, Wales and Northern Ireland.

The new varieties of Furr Boost, Venison, Butternut Squash and Cranberry, Salmon, Sweet Potato and Blueberry and Vegan Plant Based will be launched to the consumer at Crufts 7-10 March at the NEC HALL 1 STAND 127.  

Commenting on the deal with B&M Louise Toad said: “We are absolutely delighted to be in B&M. This allows more of our customers to buy Furr Boost at their convenience and it is great to see our product alongside some of the most prestigious and well known names in the pet market.”

For further information visit: www.furrboost.com

You can order from Pedigree Wholesale | Pedigree (petproducts.co.uk)

For trade enquiries contact Louise Toal on Tel: 01746 785 410 email: customerservices@furrboost.com or visit the wholesale page: www.furrboost.com/wholesale