The Dog Treat Company (DTC) returns to PATS (E63) at the end of an especially successful year that has seen this Devon-based business’s unrivalled reputation for superior dog snacking spread far beyond our shores to global markets as diverse as South Korea, Germany, Italy, Scandinavia and the United States.

In these more health-conscious times, when ‘hot’ topics like rising human obesity, ingredient integrity, food label literacy, GMOs and ‘free-from’ are increasingly being discussed and debated, it makes complete sense that our four legged-friends’ dietary requirements are also starting to be scrutinized like never before.

With dog obesity in the ascendancy and too many mass market dogs treats still consisting of over-processed, inferior-grade meats, synthetic scents, lurid artificial colours, inappropriate grains, and masking salts/sugars, it’s not surprising to learn that an all-natural, sustainably-sourced operation like The Dog Treat Company (DTC) is quickly securing a significant loyalist following.

This is one DEFRA-approved operation that sources all its core ingredients from the UK.  Its eggs and chicken liver are free-range and locally-sourced whilst the beneficial herbs, (central to each recipe’s distinct tastes and associated health benefits) are GMO-free and non-irradiated.

Having first made its name in highly desirable graze-style, home delivery snack boxes for the well-heeled pooch, this family-owned operation has quickly extended its operation by taking its quirky sense of humour and art deco pack designs into a series of highly collectible ‘treat tins’ covering every conceivable pet priority: Take My Breath Away, Run Free & Fabulous Fur to more specific human special occasions: God Save The Corgi (Queen’s 90^th) and Woofarendum (Brexit vote).

Throw in the fact that DTC has recently been shortlisted for a Pet Quip award, aligned themselves with pet horoscope heavyweight Russell Grant and begun forging friendships with a number of    like-minded style brands (e.g. Pet’s Corner, Orvis stores) and you start to appreciate how this brand’s appeal is gaining momentum in every imaginable pet-friendly environment from pet-friendly pubs, garden centres and boutique hotels to holidays escapes and independent pet food chains.

More and more dog owners are deciding that their pet’s taste buds should no longer be taken for granted.