Following a successful Zoomark exhibition, ROK Straps Europe are set to change the perceptions of dog owners in the UK when it comes to leads.

The ROK matching collars and couplers are being distributed by Ventus in the UK. Manufactured by ROK-Straps Pty, Australia, these new concept dog leads offer greater comfort and control for dog owners and their pets.

The products range offers the following benefits:

• Unique stretch formula - avoids the jolts - minimum recoil effect - full control.
• Unlike recoil leads, you keep control at all times.
• Traffic-leader and Car Restraint provides instant close control.
• Comfortable hand-holds with padding ensures a safe hold.
• Unlike recoil leads, ROK’s progressive tension signals your pet to stop - without the jolt.
• Solid rubber core with tight nylon outer braid is highly chew resistant.
• Very high quality stitching with robust hardware ensures maximum reliability.
• FIVE STAR product award received by the American Pet Association
• The ROK leads continue to receive 5 star product reviews from its users In addition to the key features above,

ROK 3-in-1 Stretch Dog Leads are designed to look great! The innovative seven-colour product range provides the pet lover with a modern choice without over bearing the retailer with a massive stocking range.

Retailers can also benefit from ROK’s superb Point-of-Sale presentations for maximum sales impact with minimum sales area.

ROK’s founder and CEO, Gary McCay was a PHD Engineering Student, when his research into eye injury led him to invent ROK-Straps - a safer design of shock-cord with less recoil. This invention, in turn has led to new applications, such as these revolutionary 3-in-1 Stretch Dog Leads.

For more information visit www.rokstraps.com