In This Issue
Tetra celebrates 65th birthday with unique retail promotion
Finalists for the Pet Industry Federation Awards revealed
New jobs created with pet food company's £6m expansion
Junior bankers leaving high finance for the pet industry
Pet firm's expansion could lead to extra jobs
Pets Choice install defibrillators after heart attack incident
Tetra makes a splash underground with jaw-dropping aquatic installation
HOWND to offer up to 50% discount and prizes at PATS
A tasty antidote to over-priced pet snacks
Rising star Cotswold RAW makes PATS debut
Edgard & Cooper announces UK launch
PIF launches another new member benefit
Benyfit Natural set to make PATS debut
Meet the Natures Menu trade support team at PATS
Get your own copy of Pet Trade Xtra
Pet shop severely damaged by blaze
URICA partners with PetQuip to give members risk-free and debt-free access to cash
Mr Johnson's launches wildlife foods
Beaphar sponsors exotic birds at Linton Zoo
New supply chain director at Lily's Kitchen
BETA International's free coach service runs again
Muscle in with Blooming Pets’ new Muscle Toner
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Edgard & Cooper announces UK launch



Belgium company Edgard & Cooper is bringing its delicious recipes for dogs, that contain only 100% fresh meat and 100% natural ingredients, to the UK! The company has recently set up its UK headquarters in London.

After Edgard and Cooper both struggled to digest other dog food products, which also made Edgard sick, their owners decided that every pet deserves to eat fresh. And so they developed the world’s first fresh meat kibble. The market is dominated by dog food that contains meat meal, which is low in digestibility and biological value compared to fresh meat.

Jurgen Degrande, Manager at Edgard & Cooper explains: "Meat meal is actually offal being worked intensively to a powder. And yet it is often presented as ‘real meat’. At Edgard & Cooper, we believe dog food must be made from fresh cuts of meat and recognizable natural ingredients, such as herbs, fruits and vegetables.”

Soon to be available in the UK are a range of grain-free, gluten-free and even organic kibbles, tins and cups. Every bowl bursts with tasty veggies, berries and herbs, giving your dog all the vitamins, minerals and antioxidants they need to keep them healthy from nose to tail.

Edgard & Cooper was founded in Belgium by three enthusiastic entrepreneurs: Koen Bostoen, Louis Chalabi, and Jurgen Degrande. Their inspiration to create 100% fresh products came from their own dogs, Edgard and Cooper, who struggled to digest other dog food products on the market.

Edgard & Cooper have a range of delicious meat meal free kibbles, tins, and cups, and have grain-free, gluten-free and organic recipes. They set up their UK headquarters September 2016 to further their mission to help all dogs enjoy tasty and healthy food.

They donate 10% of all profits to dog charities around the world, and their packaging is made of 100% biodegradable materials, printed with 100% water-based inks without chemicals, making them fully compostable.

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