In This Issue
10 ways to help independent pet shops thrive
Well-established North Norfolk pet shop for sale
Pets Choice promotes UK manufacturing with new logo
Cornish pet shop up for sale for £195,000
Butcher's named in The Times' Top 100 profit list
PATS Telford set to be a 'sell out' - 81% of stands booked
Demand for Nose-It! K-9 Pet Ball soars after TV coverage
Animal sanctuary takes over running of pet shop
PetQuip Awards launch receives enthusiastic welcome
Retailers urged to get behind the Chuckit! Challenge
Devonshire dog treats embraced by national pet retailer
Eukanuba responds to consumer shopping trends
50 firms in PetQuip-organised British pavilion at Interzoo
Get your own copy of Pet Trade Xtra
Pets at Home cancels Chief Finance Officer appointment
Wanted! Sales Team Manager at Beco Pets
Chevron feeder is soaraway success for Supa
Pooch & Mutt welcomes two new starters to team
Excellent feast for ferrets
Ancol’s 2016/17 catalogue is out now
Animology gallops across the world
BETA International on target for successful 2017 trade fair
TopLife reveals new look website
New pets department to open at Webbs
PFMA welcomes new chairman
MedicAnimal launches new ‘Fugly’ campaign
Sneyd’s Wonderfeeds launches new grain free hypoallergenic puppy food
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Devonshire dog treats embraced by national pet retailer

Devon-based business and artisan operation The Dog Treat Company has agreed to supply its full range of six top-selling dog treats, packed with panache and nutritional value, to Pets Corner.

The intriguingly named range of doggy nibbles, which may conjure up the odd wry smile, include Take my Dog Breath Away, Run Free and Fabulous Fur. Using only human-grade ingredients they steer clear of any ‘back-of-the-barn’ meat derivatives, added salt, sugar, dyes or cheap fillers.

The beautifully presented and sumptuous gift boxes and tins, that any discerning dog would be happy to receive, are packed full of thoughtfully selected ingredients including pumpkin seeds, free-range eggs, organic coconut oil and camomile, which offer a whole host of health benefits to canine consumers.

Each beneficial bite-sized nibble gives a glimpse of a business that has been conscientiously created to provide dogs with all the pleasure they would expect from a top notch, high quality treat without any of the nastiness or dubious ingredient integrity.

The brainchild of Joe and Jane Halliwell, The Dog Treat Company aims to bring a little flair to a dog’s snack time. 

Joe said: “The word treat is often taken out of context and seen as a momentary lapse from sensible thinking to give one’s pet something naughty that lacks any nutritional balance or ‘real’ ingredients.

“Our bite-sized nibbles offer something out of the ordinary that provides real pleasure to pets with all the benefits of nutritious and natural ingredients so they are a great excuse to treat your pet more often.”

Initially on sale in eight of Pets Corner’s stores at Biggin Hill, Hitchin, Hove, Salisbury, Stratford upon Avon, Peterborough, Windlesham and Windsor from mid-May, with plans to roll out to the rest of the UK, The Dog Treat Company’s full range of 100g tins will retail at £5.99 each.   

For more information about The Dog Treat Company, visit

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