In This Issue
Over half of UK pet care buyers would rather cut back spending on themselves than on their pet
Pet product is a 2018 Christmas bestseller...already!
Change at the top for Pets at Home
PDSA launches £250,000 vehicle to boost animal welfare
Meet a company challenging the UK pet obesity crisis
Harringtons launches new TV ad campaign
AQUA 2019 shaping up to be a fantastic show
New '5-Weeks-Free' pet insurance solution for vets
Canny Company’s new eye-catching Point of Sale
Pooch & Mutt chews win The Grocer New Product Award
Scruffs new ‘Ellen’ Bedding Collection available in November
Lily's Kitchen extends Puppy range
Refurb completed at Pengelly & Mizen Vets
Get your own copy of Pet Trade Xtra
Australian cockatoo stolen in raid on pet shop
OATA members get help to get ahead of the new licensing regime
Kittyrama and International Cat Care to exhibit at London Vet Show
Brambles sends out the right message
Garden centre raisies awareness of hedgehog plight
CSJ tells retailers to 'Calm Down' during firework season
The best of the previous Pet Trade Xtra
Revealed: Secrets of UK’s Pet Retailer of the Year
Pet owner finds stone in packet of dog biscuits
UK’s 'oldest' pet shop is put up for sale
Pet firm wins Business Start-up of the Year award
PATS reduces show’s impact on environment
Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra contact for all editorial matters.

Email to discuss advertising and sponsorship opportunities.
Canny Company’s new eye-catching Point of Sale


The Canny Company has launched a new set of colourful ‘emoticards’ to sit in front of or alongside the Canny Collar, which capture some of the feelings people experience when they own a pulling dog.


The attractive, cartoon-style illustrations are designed to draw customers’ attention to the product with each of the four designs tapping into a different emotion such as embarrassment, frustration and blame.


The emoticards are complemented by a simple, redesigned A5 flyer pointing out the benefits of the Canny Collar to stop pulling on lead.




“Sometimes a dog comes along that just feels impossible to train,” says Managing Director Sean McElherron, “but when you’re being pulled off your feet, you feel embarrassed, you feel guilty that you’re not spending enough time training and you’re worried that one day your dog might pull you over or escape.


“You may even be thinking the worst, that if you can’t control her, you may have to give her up for rehoming.”


The message is that we all want to enjoy walking our dogs. The Canny Collar can help train a dog to stop pulling on lead so owners can avoid feeling bad about their pet.


To order a set for your store, contact the Canny Company on 0161 706 0048, email or ask your preferred distributor.

Facebook Twitter LinkedIn