Award-winning herbal pet care experts Dorwest Herbs continue to lead the way in supporting anxious dogs with their bestselling Scullcap & Valerian Tablets  – with over 1.5 million doses sold during the 2024 fireworks season!

With fireworks season becoming longer and less predictable, helping owners manage anxious pets is more important than ever. Dorwest’s calming supplements are proven¹ to help reduce anxiety in dogs, with a 2022 University of Cambridge trial showing that 87% of owners observed a reduction in fireworks-related anxiety behaviours after using Scullcap & Valerian Tablets.

To further support retail partners, from 22nd September to 5th November, Dorwest is offering a Trade Calming Product Pack for fireworks season. Priced at just £75 + VAT (RRP £161.90), each pack includes:
1 eye-catching display box
6 x Scullcap & Valerian 100 tablet pots
2 x Scullcap & Valerian 200 tablet pots
3 x 30ml Valerian Compound
20 x Advice leaflets
1 x A4 poster – perfect for any window display!

This pack provides stockists with everything they need to help support customers in managing their dogs’ stress during fireworks and other anxiety-inducing events.

This year, Dorwest is proud to partner with accredited dog behaviourist Adem Fehmi, aka ‘Dogtor Adem’, for expert guidance during the annual fireworks campaign. Adem brings over 20 years’ experience in canine behaviour and training, helping owners recognise signs of anxiety and use effective strategies alongside herbal supplements.

Dorwest Herbs continues to provide stockists and pet owners with trusted, evidence-backed solutions to keep dogs calm, happy, and healthy.

For more information on trade support and products, call one of the team now 01308 897272 or visit trade.dorwest.com