Innovation Sports is a specialist in event planning with a strong focus on running and outdoor events, working with established centres like The Chelsea Club and ReCentre.

The company's flagship running event, the Clapham Common Series, is in its 8th year and growing rapidly, and with Pooch & Mutt headquarters located a stone’s throw away from Clapham Common, the company is thrilled to be supporting local business.

Both companies share a dedication to promoting a healthy lifestyle and understand the importance of proper nutrition for both humans and dogs.

The Pooch & Mutt events team will be found at every upcoming Innovation Sports race, including at locations such as Victoria Park, Clapham Common, Battersea Park and Wimbledon Common. The team will be on hand to deliver free nutritional advice, provide healthy samples to dogs and chat about the importance of proper nutrition.

Guy Blaskey, founder of Pooch & Mutt, says: “Partnering with Innovation Sports is perfect for Pooch & Mutt, as it allows us to collaborate with a similar minded company who share our quest for healthy lifestyles for humans and dogs alike."

If you would like to enter an upcoming event or have any questions, email samantha@poochandmutt.com for further information.