Burns Pet Nutrition has launched the Burns Pet Rescue initiative, a new support system that offers a helping paw to rescue pets and their new owners, as well as rescue centres and shelters.

Burns-supported shelters will offer a special Burns bundle to new pet parents, containing some of the necessities owners will need to start a new life with their rescue dog or cat. They’ll receive 2kg of healthy Burns food, a handy measuring cup alongside access to top tips, video content and training sessions from the Burns team of specialised nutritionists.

When it comes time for pet parents to restock their Burns Pet food, they’ll get a special voucher that gives them money off when they shop through the Burns website online. What’s more, Burns will also send a special food donation to the centre where each owner adopted their pet.

Burns will also be extending their support to independent pet stores, with a brand-new voucher scheme launch during the summer. Pet parents will be able to get money off Burns food when they visit their local independent stockist, which will help increase footfall to our local high streets.

John Burns, founder of Burns Pet Nutrition said: “We’ve always believed that our pets need good nutrition, but we also know that every pet deserves a kind owner, a loving home and plenty of head scratches along the way. That’s why we started our woofing great Burns Pet Rescue initiative, to help more pets find support in their new furever homes.”

The initiative has launched in the wake of a growing surge in abandoned puppies, following the huge increase in dog ownership over the past two years. Thousands of new pet owners gave up the pets they bought over the lockdowns because they struggled to train them, a study from last year showed. 

An astonishing one in four new pet owners were considering getting rid of their dogs last year because of problems controlling them, and rescue centres have since reported of record numbers in admissions. 

Burns Pet Nutrition has always strived to give pets the best start in life by creating healthy food using wholesome ingredients without any of the nasty stuff. They continuously support over 30 rescue centres, donating a large portion of profits and resources to charitable initiatives every year and even created their own in-house charity, the John Burns Foundation. With their new Pet Rescue initiative, Burns is making sure they take care of pets, even before they’ve arrived home.

For more information head over to https://burnspet.co.uk/burns-pet-rescue/