Following the success of its award-winning Roolo enrichment toy, Play9 is back to shake things up once again with the launch of Tuki’s Treats, a new range of 100% raw, all-natural dog treats designed to perfectly complement its flagship treat-dispensing product.

As more dog owners make the switch to raw feeding for its proven health benefits, Tuki’s Treats answer the growing demand for honest, naturally prepared nutrition. Each treat is made from 100% raw, locally sourced ingredients and contains no additives, fillers, or preservatives - just pure, expert-approved goodness.

Play9’s founder, Lee Bridges, explained the inspiration behind the launch: “Since releasing the Roolo, one of the questions we’ve been asked most is: ‘What treats should I use with it?’ 

“The Roolo  works beautifully with all sorts of treats, but we wanted to create something truly special. So we developed Tuki’s Treats: high-value, single-ingredient, raw meat snacks that reflect everything we stand for – enrichment, wellbeing, and quality.”

Named after Play9’s Chief Canine Enrichment Officer, Tuki, a spirited Rottweiler who inspired the brand, the range launches with four delicious and functional options: 

• Ox Heart Training Treats –100% raw British beef heart, apple cider vinegar, and nothing else. Small, mighty, and Roolo-ready.
• Ox Heart Skinny Sticks – 100% raw British beef heart, apple cider vinegar, and nothing else. Serve whole or cut to size for Roolo® playtime.
• Ox Liver Jerky – 100% raw British beef and nothing else. Packed with protein and iron for strength and vitality.
• Venison Chew Sticks – 100% raw British venison and nothing else. Naturally lean and perfect for longer-lasting chewing satisfaction.

Building on the brand’s cheeky and creative legacy - which saw Play9 win ‘Marketing Campaign of the Year’ at the 2024 Pet Industry Federation Awards - this latest innovation marks their evolution from enrichment pioneers to trendsetters in the raw revolution.

“We started Play9 to help improve dogs’ mental and physical wellbeing through enrichment,” added Bridges. “Now, with Tuki’s Treats, we’re completing that circle - pairing the best play with the best fuel. It’s the perfect match.”

Play9: From Enrichment to Nutrition This expansion represents Play9’s growing influence in the pet care industry as a brand synonymous with innovation, authenticity, and quality. The launch of Tuki’s Treats demonstrates the company’s mission to create products that don’t just entertain - but truly nourish dogs, inside and out.

About Play9 Founded in 2023, Play9 has quickly become one of the UK’s most exciting pet brands. Known for its award-winning Roolo treat dispenser and bold, witty marketing, Play9 champions the wellbeing of dogs through thoughtful design and high-quality ingredients. With the launch of Tuki’s Treats, Play9 continues its mission to redefine modern pet care - one wag at a time.

For more information, please visit: https://www.play9.co.uk