Award-winning company PARK LiFE has produced a short video to demonstrate how one of its treats – Fris-Bix – lives up to its name.

Fris-Bix won a Best New Product Award at last month’s Glee show at the NEC in Birmingham, creating lots of interest from visiting buyers at the trade show.

PARK LiFE’s founder Richard Marles said: “We were inundated with potential customers at the event asking us to demonstrate the product. But it's difficult to throw a Fris-Bix in a crowded trade show, so we decided to have a video made to showcase how far they can fly.”

Richard recruited the services of Dublin video maker Hedgehogs vs Foxes, who shot the film at PARK LiFE’s HQ in Ireland overlooking Ballykeeran Lough on the outskirts of Athlone.

“The dogs had a great time catching Fris-Bix all afternoon,” said Richard.

He will now use the video to promote Fris-Bix on social media platforms, as well as replaying  it on the PARK LiFE stand at PATS Telford in September.