The Paws Lab has cemented its position as one of the most exciting young brands in the UK pet-care market with a standout performance at PATS.

What unfolded across the three days was more than just strong footfall or positive conversations, it was clear validation from retailers, groomers, industry leaders and international buyers that the brand’s science-led approach to daily pet hygiene is resonating powerfully.

Visitors quickly understood what sets The Paws Lab apart – a modern, science-led daily care range designed to help pet parents manage ears, eyes, teeth, skin and coat between grooming visits. The simplicity of the routine, the gentle formulations and the clear educational approach made the brand stand out in a crowded market.

The commercial outcomes from PATS were exceptional:

• Over 50 new leads generated, with several deals closed during the show
• A substantial pipeline of retailer, grooming and distribution conversations now underway
• Strong support and positive feedback from existing stockists who visited the stand
• High interest in the Dental Care Wipes, boosted by their finalist position for PIF New Product of the Year – Health & Hygiene
• Additional momentum from the brand’s campaign Healthy Dogs Start at Home, also a finalist for PIF Marketing Campaign of the Year

Prior to PATS, The Paws Lab had also secured new stockist deals with:

• Hounds on the Hill, Stamford
• SuperPetz, Royal Wharf, London
• Fido Pet Store, Clapham Common
• Snuffle Dog Café & Wine Bar, London
• Roar Pet Supplies, Team Valley Gateshead

For a self‑funded brand that launched into its first UK retail location only last year, this level of traction is remarkable. The Paws Lab has now grown organically into more than 40 stockists across the UK, driven entirely by founder-led education, demonstrations, word of mouth and genuine consumer demand.

Perhaps the most meaningful outcome was the reaction from respected industry professionals. Many took the time to visit the stand, hear the brand story and experience the products firsthand. Their feedback was consistently positive – reinforcing that The Paws Lab is not simply another pet product range, but a modern, credible and much‑needed solution for daily pet hygiene.

With growing consumer demand, patented technology, proven sell‑through and a rapidly expanding stockist network, The Paws Lab is now entering its next phase of growth. The brand offers retailers and grooming professionals a timely commercial opportunity:

• A distinctive, complementary range built around real daily needs
• Science-led formulations that outperform traditional silver products
• Modern presentation and clear routines that drive repeat purchase
• Strong professional credibility and a 4.8 Trustpilot rating
• A brand built on relationships, education and genuine customer trust

Retailers and grooming professionals interested in joining the growing network are invited to contact the founders at hello@thepawslab.co or visit thepawslab.co.