Lily’s Kitchen expands its range of Truly Naturals pet treats
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Lily’s Kitchen is expanding its range of complementary treats for dogs with the launch of three new additions to the Truly Naturals range.
The three new additions will sit alongside Lily’s Kitchen’s already launched Little Liver Rewards making a great range of four natural products:
Mini Venison Sausages 60g, £4.49
Following great feedback from Christmas 2015, our venison sausages are back by popular demand! Top cuts of British, grass fed venison are expertly blended with sweet potato and apple cider vinegar, blackberry and thyme then naturally air dried to perfection to lock in their nutrients. Each string of sausages is made to a moreish, nutritious recipe and are a great training treat for a focussed hound. With the benefit of resealable packaging to help them stay as fresh as possible.
Crispy Pork Bites 22g, £2.99
Crunchy mouthfuls of meatiness that taste utterly irresistible and are packed with protein. Our Crispy Pork Bites are made using the best pork rind and are cooked by hand until puffed to perfection. Deliciously light, crisp and totally moreish, these tasty treats are sure to be a hit.
Crunchy Tripe Sticks 80g, £4.99
These generously sized and satisfyingly smelly pieces of naturally air dried, pure beef tripe are completely irresistible to dogs and wonderfully high in protein. The wrinkles and texture of tripe are perfect for helping teeth stay in tip top condition and makes for a real boredom buster – perfect for keeping pooches entertained. With the benefit of resealable packaging to help them stay as fresh as possible.
Little Liver Rewards 40g, £3.99
These tasty training treats are made with fresh liver from British oxen and naturally air dried for maximum nutrition. A nutrient-rich source of vitamin A and iron, they’re as healthy as they are delicious. And because they’re nice and soft they can be torn to just the right size for any pup, making a great beefy treat for a focussed hound at training time. With the benefit of resealable packaging to help them stay as fresh as possible.
Henrietta Morrison, founder of Lily’s Kitchen, says: “Good ingredients speak for themselves and provenance and sustainability are fast becoming top factors in purchase decisions across pet food, as they should be.
"With more and more dog owners scrutinizing both the food and treats they give to their dogs, Truly Naturals is a ‘truly’ exciting range for us.
"The team have worked hard for an extremely long time to develop treats of the highest quality, which are completely free of artificial flavourings and colourings or nasty additives.
"These all natural treats can help stop dogs becoming over excited and offers functional benefits such as dental hygiene, boredom busting and they are perfect for training too. We are thrilled to finally have these to feed to our beloved four legged friends.”
Launched in time for Christmas, Truly Naturals is a great incremental sales opportunity, at a time where pet parents are actively looking for extra special treats to give their dog.
All Truly Naturals come in eye-catching display boxes that are “counter ready”, making them a great way to drive impulse sales at the till point. Not only this, with clear identification of the occasion to use the treat for; Tasty Treat, Training Treat, Boredom Buster, pet owners are sure to want to try the whole Truly Naturals range.
Truly Naturals are available from www.lilyskitchen.co.uk as well as from more than 700 independent pet shops.
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