In This Issue
Guinea pig lovers unite as Piggy Fest 2026 heads to Jimmy’s Farm
Cash-strapped Brits swap dogs for pet pigs
Recipe book launched for 20th Rabbit Awareness Week
Retailers urged to champion improved rabbit nutrition to drive better business 
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Elvis brings Rock 'n' Roll to Jollyes new store
Ceva introduces 'Pets at Work' programme
Lords Pet Parasite Medication inquiry concludes
Independent retailers welcome government action on VAT fraud
Urgent advice for owners as temperatures soar
Pet cremation firm’s permit mistake pays for environmental work
The best of last edition of Pet Trade Xtra
Microplastics found in over 75% of pet food, claims new report
Fresh dog food brand lands major retail partnership
PIF launches new tool to support responsible marketing of pet supplements
Green Pantry launches freshly cooked dog food range
FEDIAF elects Greg Van Praagh as new president
Dragons’ Den pet brand wins £11m investment
Prestigious pet industry awards now open for entries
Pet food brand surpasses £100m in sales
The first-ever Raw & Fresh Awards launch in 2027
Encore launches New Bone Broth Toppers for Cats
WildWash partners with the Rescue Pet Awards 2026
Family pet business scoops double awards victory
Treats receive dog training school recommendation
The Paws Lab secures new retail stockist wins
LitPet’s new product is a pet industry first
Direct4Pet urges pet owners to take hydration seriously
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Treats receive dog training school recommendation

Boil & Broth Bone Broth Treats have been awarded The Dog Trainer School (TDTS) Recommended Product status following independent testing by professional dog trainers and dog professionals, achieving an Overall Product Score of 88%, exceeding the benchmark required for approval.

 

The treats were evaluated over a three-week period by 31 professionals using a wide range of breeds, ages and training contexts.

 

With increasing competition across the pet sector, independent recommendation marks are becoming an important way for brands and retailers to provide consumers with additional confidence in the products they stock and recommend.

 

The Dog Trainer School supports more than 330 force-free dog trainers and behaviour professionals and created the TDTS Recommended programme to provide practical, real-world feedback from professionals who regularly advise dog owners on product choices.

 

Feedback from testers highlighted strong dog engagement, ease of handling and suitability for training and enrichment activities.

 

Professional testers particularly praised:

  • Excellent palatability and dog engagement
  • Soft texture and ease of breaking into smaller pieces
  • Suitability for training and enrichment activities
  • Convenient handling and storage
  • Consistent appeal across a wide range of dogs

Helen Wainwright, Co-Founder of The Dog Trainer School, said: "Retailers and brands are operating in an increasingly crowded marketplace, and consumers are faced with more choice than ever before.

 

"Dog trainers are often the people owners turn to for recommendations, so we wanted to create a programme that gives brands an opportunity to receive meaningful feedback from professionals and provides retailers and consumers with additional confidence in the products they stock and buy.

 

"Boil & Broth performed strongly across all our key scoring areas and received consistently positive feedback from our professional testing panel."

 

Before founding The Dog Trainer School, Helen Wainwright worked as a product tester for Good Housekeeping Magazine, helping to evaluate products for the Good Housekeeping Institute. That same evidence-led approach now underpins the TDTS Recommended programme, with products assessed using a clear scoring framework focused on ease of use, dog response, practical value and value for money.

 

Products awarded TDTS Recommended status may display the mark for 12 months, after which they are reassessed to ensure standards remain consistent.

 

For more information about The Dog Trainer School Recommended programme, visitwww.thedogtrainerschool.co.uk.

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