Newsletter - Pet Trade Xtra

British pet companies exhibiting at Zoomark in Bologna, Italy, this week have hailed the three-day event a huge success with an impressive amount of international interest being shown in their product ranges...

Carepet wins first-ever NEXT Award for Pet Innovators

The NEXT Award for Pet Innovators – a new recognition dedicated to start-ups that are transforming the pet industry with original ideas and pioneering technologies – was presented for the first time at Zoomark,..

Winners of 2025 Pet Vision Awards revealed

The winners of the Pet Vision Awards – recognising the most innovative and original products in the pet food and pet care sectors – were revealed at Zoomark 2025...

RSPCA campaign didn’t mislead on welfare standards, rules watchdog

An advertising watchdog has dismissed claims that a media campaign by the RSPCA misleadingly represented the welfare standards afforded to animals farmed under the RSPCA Assured scheme...

Mars launches AI-powered pet health tool

Mars has announced the launch of a range of AI- powered tools, enabling pet parents to easily monitor their pets’ health. This launch is part of Mars’ $1 billion investment in its pet nutrition business...

PR consultant named as an influential independent

The founder of a specialist pet industry marketing and PR company, Tillymint Marketing & PR, has been named one of the 50 most influential independent consultants in the UK, as part of the inaugural Independent Impact 50...

Natures Menu to hold Educational Roadshow for pet trade

Natures Menu has announced the launch of its Educational Roadshow, with an array of events dedicated to its trade partners...

Nobblys Dental Dog Chews work wonders

Petello Nobblys Dental Dog Chews are more than just a delicious treat, they are a great choice for dog owners who want to support their pets’ dental health while keeping them occupied...

Honeychop’s Chopped Oat Straw: a natural option for pets

Trusted by horse owners as a quality, low sugar and low-calorie fibre option, Honeychop Chopped Oat Straw is now gaining recognition as a sustainable, multi-purpose product that goes far beyond the stable...

Barklogic UK launches ultra-premium grooming range

Discerning dog owners in the UK can now elevate their pet’s grooming experience with the launch of Barklogic UK, a luxurious new range of all-natural dog grooming products designed to bring the pet-spa experience home...

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Vital Pet Group appoints two new Business Development Managers

Vital Pet Group has appointed two Business Development Managers to cover the South West and Midlands areas...

Three fire crews tackle pet shop blaze

A blaze broke out in a pet and fishing shop in the Norfolk town of Stalham on Saturday...

Zoomark joins the European Pet Organisation

Zoomark has become a member of the European Pet Organisation (EPO) – the voice of the pet sector at European level. EPO brings together relevant national pet sector associations across Europe and represents the members’ interests at EU level...

Chemicals in insect repellents? Not in CSJ!

No nasty chemicals in Billy No Mates! and CSJ’s Skinny range of shampoo, spray, cream and skinny herbs – it’s only natural!..

The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

New centralised pet database receives industry expertise

Surrey-based Pet Trade Innovations is backing and offering industry expertise to Manchester-based PetTrust UK, headed up by entrepreneur Felix Robinson. The PetTrust UK database gives owners access to all the vital health information they need...

New trade association launches to champion pet professionals and animal welfare

A new trade association for pet professionals — the Animal Focused Alliance — has officially launched, offering essential support to businesses committed to raising standards of animal welfare across the UK.

Prefera acquires alternative protein petfood brand

Prefera Petfood SRL has acquired the brand of THE PACK, a UK based pet food business known for launching high quality alternative protein products...

Major brand refresh for Benyfit Natural

Premium raw dog food manufacturer Benyfit Natural has announced its first major brand refresh since it launched in 2014...

Dog Rocks: Award-winning, profitable, great margins and proven for your customers
Pet Trade Xtra Promotion

Dog Rocks have revolutionised lawn care for dog owners, offering a unique, natural solution to the age-old problem of dog urine burn patches on grass...

BeLoved Pet Products: Grooming, Wellness & Lifestyle Products, Inspired by Nature, Trusted by Retailers
Pet Trade Xtra Promotion

BeLoved Pet Products stand apart in the pet care market with a story rooted in the British countryside. Founded by a West Country farming family, the brand’s inspiration comes from generations of holistic animal care, using only nature’s harvest...