In This Issue
Pets at Home appoints former Waitrose boss as CEO
The Nutriment Company's 10th acquisition of 2025
Revealed: Top 100 pet industry stories of 2025
Merry Christmas to all Pet Trade Xtra readers
A genuinely pro-business approach from government would make a huge difference in 2026
Suppliers need to support our bricks and mortar shops
Export trade barriers continue to be a challenge
The prestigious PIF Awards crowned 27 winners in 2025
PetQuip Awards recognised outstanding achievements
My Three Cats expands to Blackpool as demand for feline-only care continues to rise
Doodlebone launches Trendy Tails – the collection that takes everyday to the next level
We.pet launch ‘Choo’ a new natural chew for dogs
Christmas cheer or canine crisis? How to avoid a dog bite during the festive season
Charity Recipient of Ricky Gervais Donation Warns of Dog Abandonment Before Christmas
PetAmaze Gains Trade-Relevant Endorsement Through Trainer Testing Programme
Get your own copy of Pet Trade Xtra
Christmas came early for CSJ owner
The Nutriment Company strengthens Benelux footprint with the acquisition of Antos
The best of last edition of Pet Trade Xtra
Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs
Pet business owner excels as a young entrepreneur
Nordic pet care company acquires Portuguese retailer
New CEO at Edinburgh Dog and Cat Home
Frozzys expands award-winning Yogurt Squeeze range
Waita Pets' Freeze-Dried Complete Food now available
EzyDog UK launches heavy-duty adjustable dog seatbelt
Big Issue partners with Animal Friends Insurance to equip vendors’ dogs with their own iconic red tabard
What will be the next bestsellers?
New Product Award winners set for success in 2026
The Muzzle Movement trailblazes with innovative products
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Frozzys expands award-winning Yogurt Squeeze range

 

After the overwhelming success of award-winning Happy Gut Yogurt Squeeze, Frozzys has added to the range with Happy Gut Yogurt Squeeze – Chicken.

 

Designed for daily use, the new variety maintains the same commitment to quality and transparency that made the original range a favourite among retailers and pet owners alike. 

 

Happy Gut Yogurt Squeeze is 0% fat, contains no added sugar and is lactose free. It has been developed to:

  • Support a healthy gut
  • Help strengthen the immune system
  • Support nutrient absorption
  • Prebiotic effect
  • Reduce poo odours

As pet owners continue to demand treats that do more than satisfy cravings, the market for functional pet products has grown exponentially. Responding to this shift, Frozzys has developed a formula that combines irresistible real chicken flavour with key nutrients known to support joint health - including collagen, chondroitin and essential omega fatty acids.

 

“The response to our existing range has been incredible,” says Jackie Kirk, Head of Frozzys. “Consumers are looking for treats that are not only delicious but beneficial. Our Happy Gut Yogurt Squeeze - Chicken brings together the taste dogs love and the functional support owners appreciate - especially for breeds prone to joint issues or ageing mobility concerns.”

 

Retail partners can expect strong demand, with early trials showing high repeat purchase behaviour – especially among owners of medium-to-large breeds and senior dogs.

 

The new flavour is available to order now, with point-of-sale materials, promotional support and digital assets provided to retailers. 

 

For more information reach out to Frozzys directly at sales@frozzys.com

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