In This Issue
Poundland launches flea collar investigation after claims that cat nearly dies
Could this app-controlled dog toy take off in the UK?
Top pet food manufacturer buzzing after award win
4 in 5 vets give up time to work with animal charities
Children with pets do better at school, claims new research
FIPROtec set to boost retail profits from flea invasion
Spectrum Brands makes £100,000 food donation
Meet the next generation of Fluval U Filters
Cotswold RAW’s summer roadshow gets under way
Dogrobes announce new charity partnership
Pet insurance firm wins national call centre awards
ACANA adds puppy products to Heritage range
Get your own copy of Pet Trade Xtra
Range of Royal pet accessories launched
Hungry Dalmatian gets in a spot of bother
Eukanuba's Puppy range has educational angle
CSJ sponsor World Agility Open Championships
Brits splash the cash on pets but forget about grooming
The SureFeed Sealed Pet Bowl proven to retain moisture in wet cat food
BETA International organiser launches new PR service
Vets stride out with Pride for the first time
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BETA International organiser launches new PR service

An exciting new communications service, EMC PR, has been launched by the organiser of BETA International. The venture is set to breathe fresh air into the industry by operating on an individual-assignment basis without the need for binding contracts or costly monthly retainers.

It has been developed by BETA International sales manager James Palmer in response to demand for professional, affordable and accessible PR.

“We have become increasingly aware of the real need for a service like this,” he said. “Many companies, particularly those that do not want to be tied into retained PR arrangements, can often miss out when it comes to promoting their news and products in the media. EMC PR offers the perfect opportunity for them to secure first-class editorial as and when they need it.”

James, a business graduate with a wealth of experience in the equestrian sector, takes responsibility for business generation and the day-to-day running of EMC PR. He is joined by journalist and BETA International press officer Deborah Hayward, who will lead the creative team.

“We love nothing more than helping companies to secure the recognition and reward they deserve by writing compelling and engaging copy that ticks all the right boxes and has enough bells and whistles to make it stand out from the crowd,” she said. “We have a fabulous range of products, from a standard press release to a bespoke package for more complex requirements.”

EMC PR is owned by Equestrian Management Consultants, part of the British Equestrian Trade Association (BETA) group.

Commercial manager Claire Thomas said: “I am thrilled to welcome a PR service to our extensive portfolio, which includes Equestrian Trade News magazine and BETA International, the world's leading trade fair for equestrian, country clothing, outdoor and pet products.

“EMC PR has a fabulous pedigree in the equestrian industry, which we as a company have been part of for more than 35 years. It is wonderful that we are now able to help businesses become even more successful with this new communications initiative and, what's more, all the profits we make in the process are ploughed straight back into the trade.”

Companies wishing to find out more about the services offered by EMC PR should contact James Palmer, telephone 01937 582111 or email

Pictured: the EMC PR team of Claire Thomas, James Palmer and Deborah Hayward.

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