In This Issue
‘World’s first pet brand’ becomes modern-day hit
‘Urgent action’ needed to turn around retailer's fortunes
Arden Grange unveils its biggest-ever brand update
Jollyes begins openings at former Poundlands
Tuft launches free pricing calculator to help UK groomers charge what they're worth
Just for Pets stocks Oh So Precious pet keepsakes
Henry Wag updates Medium Air Kennel for cats and dogs
Tribal Pet Foods launches cat food range
Flower-inspired pet products available in garden centres
Sales soar for festive calendars from Waita Pets
Rebranded Kennel Club welcomes all dog breeds
Get your own copy of Pet Trade Xtra
Independent retailers left 'disappointed' by Budget
Pet store celebrates anniversary with Black Friday offers
Terram launches advanced pond liner protection
New study offers clues for how to ease puppy separation stress
The best of last edition of Pet Trade Xtra
‘One of the best’ pet shops to close after 45 years
UK Pet Food launches bold sustainability roadmap
Dog ice cream producer seeks £300,000 investment
Raw dog food firm boosts production capacity by 55%
North Yorkshire supplier voted Pet Food Brand of the Year
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Dog ice cream producer seeks £300,000 investment

 

Leading artisan ice cream manufacturer Baboo Gelato, producer of award-winning brand Doggy Doggy Yum Yum, is looking to raise £300,000 from investors through a Crowdfund. The campaign is running through Crowdcube for three weeks. 

 

Founder Annie Hanbury said: “We’ve spent nearly 10 years building Baboo Gelato locally in the South West, and now we want to take the brand nationwide. With the super-premium market of ice cream growing 8% per annum, and consumers wanting indulgent treats, we think it is an exciting time to be expanding. Investors can buy into Baboo Gelato via Crowdcube for as little as £10.”  

 

Co-founder Sam Hanbury added: “We’ve had an exciting year, winning not one but two prestigious Three Star awards from the Guild of Fine Food, bringing our total haul to 51 Great Taste stars since we started. We’ve also seen our trade customers nearly triple in sales to £646,000 since 2021, and we’ve started to make Baboo available through a major South-West distributor.

 

“Our dog ice cream Doggy Doggy Yum Yum is distributed through a major pet wholesaler and has won many awards, including Best New Product in the Pedigree Wholesale Awards 2021, two Highly Commended certificates in the PetQuip Awards (2022 and 2025) and was voted Best Pet Treat of the Year in 2024 at the Pet Industry Federation Awards. 

 

“The pet market is worth over £10 billion to the UK economy in 2024 and the frozen treat market for pets has grown quite significantly as well over recent years as shops, cafes, hotels and restaurants all want to get their hands on the poochie pound.”

 

As part of the Crowdcube offer, investors can receive rewards in the form of vouchers, tote bags, free gelato, lab tours, and even the Willie Wonka opportunity to design their own flavour. 

 

For more details visit: https://www.crowdcube.com/companies/qDmLrl/pitches/l8wODq

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