In This Issue
Impulse buying causing misery for pets and owners
92% of UK owners have microchipped their dog
Pooch & Mutt's spoof video gets half-a-million views
Pet shop not for sale despite confusion over property ad
Pet food factory creates dog-friendly office
Lintbells joins the Sunday Times Virgin Fast Track 100
EzyDog launches crash-tested dog car harness
Naturediet’s Christmas charity campaign is a big hit
Why Christmas dinner could prove fatal for Fido
McAdams produces the ideal Christmas dinner for pets
Pet firm receives ethical stamp of approval
Devon’s ethical dog treats swap Barking for Knightsbridge
Get your own copy of Pet Trade Xtra
Ancol work with dogs home to produce helpful videos for dog lovers
Aylesbury pet store is Pooch & Mutt’s Stockist of the Month
Alpha Feeds launches new Training Treats
Karen Green joins Agria’s growing Rehoming Channel
New appointment at pet insurance firm
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products.



Contact neil.pope@tgcmc.co.uk for all editorial matters.

Pictured: There are some advantages of working from home...Neil gets instant hugs from Billie-Jean, the Lancashire Heeler.

Call ben.greenwood@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
Why Christmas dinner could prove fatal for Fido


Over half of dog owners (56%) claim to understand the dangers of feeding their beloved pooch human food, reveals research by Devon-based manufacturers of natural dog food, Forthglade. Yet despite this knowledge, shockingly over two thirds plan to dish up Christmas dinner leftovers to their canine friend this December. This is despite 15% of respondents admitting that they have had to seek veterinary advice on Boxing Day after feeding their dog festive tit-bits.

Forthglade – purveyors of junk-free pet food – is warning dog owners on the very real, and sometimes life threatening, dangers of serving your pooch a turkey dinner with all the trimmings. The survey, of 2,000 UK dog owners, found that the most popular human foods served to our beloved pooches were turkey, gravy and stuffing.

Gerard Lovell, joint managing director at Forthglade, comments: “While, for the most part, owners are sharing their Christmas dinners as a sign of love for their dog, it is worrying that most are still in the dark about the harm they could be causing. It is essential that all owners understand that this misguided act of kindness can be potentially fatal.”

Forthglade has compiled a list of the top five festive food dangers for your dog this Christmas:
  1. Onion: found in stuffing and gravy can attack the dog’s red blood cells and cause life threatening anemia
  2. Gravy: often contains high levels of salt, which can cause kidney damage
  3. Grapes, raisins and sultanas: commonly used in Christmas desserts are toxic to dogs and in severe cases cause renal failure.
  4. Chocolate: contains theobromine, a toxic stimulant that can cause sickness, diarrhea and can even be fatal.
  5. Turkey: leftover turkey may seem like the safe option, but splinters from poultry bones can get stuck in the dog’s throat or piece intestinal tracts

To ensure that you can safely celebrate your festive mealtime with your four-legged friends, Forthglade is launching a new grain-free 100% natural Christmas dinner for dogs.

Free from junk and fillers, the doggie Turkey Christmas Dinner includes a minimum meat content of 75%, teamed with vitamin rich cranberries and parsnips, and is slow cooked to lock in goodness.  The complete recipes include omega-3, minerals, linseed oil, seaweed, prebiotics, chamomile, parsley, rosemary and nettle, plus glucosamine and chondroitin which can promote healthy joints.

Lovell continues: “We have created this product as a way for the whole family to share the special occasion of Christmas – even dogs. They no longer need to beg for the scraps from your plate, this new complete recipe provides a nutritious, balanced and delicious meal for them.”

Forthglade’s complete Turkey Christmas Dinner meals are £1.29 for 395g, served in a convenient tray for ease or £8.75 for a case of 7 trays. Available at forthglade.com and selected independent pet retailers.

If owners are looking to treat their dogs this Christmas, why not try and make your own Turkey and Cranberry Christmas Stars following this Forthglade recipe….

The news story was run across a number of radio plus the Daily Express. Gerard Lovell (above right), joint managing director at Forthglade, and Nick Jones (left), Alpha Dog Behaviour, are pictured in the studio.

Facebook Twitter LinkedIn
Email Newsletter Software by Newsweaver