Pet supplements brand LitPet has embarked on a poster advertising campaign on the London underground during September to raise awareness of its product range.

The range of canine supplements is described as a blend of traditional Chinese medicine and modern science and includes products targeting stress relief, heart health, digestion, immunity, and overall wellbeing.

The range comprises Pawsitive Powder 200g  (RRP £42), a calming supplement combining traditional herbs schisandra and valerian with clinical ingredients including Lactium and DHA; CardioPlus 200g (£39), a health supplement formulated to support cardiovascular function in dogs featuring hawthorn and salvia as well as nutrients such as CoQ10 and taurine; ImmunoPro 200g  (£35), an all-in-one immune and vitality booster containing astragalus and ganoderma as well as beta-glucans and probiotics; and Body Balance 200g (£38), a holistic formula for restoring internal harmony and promoting overall wellness featuring herbs codonopsis and atractylodes as well as key nutrients.

LitPet founder Stephen Hu said: “LitPet is beautifully unique – meticulously developed in-house to mirror the way pets illuminate our lives. Each formula is a reflection of the light our pets bring us, crafted to help them thrive with natural care and scientific precision.”

Each formula is carefully balanced using clinically active ingredients at therapeutic levels, ensuring both safety and efficacy. LitPet supplements are made with no fillers, artificial colours, or preservatives. All products are manufactured in GMP-certified UK facilities and undergo third-party testing for quality and safety giving pet parents full transparency and trust in what they give their animals. Their products are thoughtfully designed for daily use, ensuring high palatability and compliance, even for picky pets. LitPet’s packaging is also FSC-certified and 100% recyclable.

LitPet made its European debut at the Zoomark International show earlier this year, and Pawsitive Powder was a finalist in the Pet Industry Federation’s 2025 Innovation Award. LitPet has also made the finals of the PetQuip Awards for Best New Product (Healthcare and Grooming) again with their Pawsitive Powder and for Most Promising New Business Start-Up. They will also be exhibiting at PATS 28-30 September, Birmingham NEC Stand A88.

Following a new partnership with JoyBuy UK, LitPet is now shipping across the UK and the EU — making their vet-formulated, herbal pet wellness blends more accessible than ever. To celebrate this, throughout September an awareness poster advertising campaign has been appearing on the London Underground in 5 iconic stations: King’s Cross, Waterloo, Baker Street, Bond Street and Paddington. 

Stephen added: “You’ll spot Pawsitive Powder, ImmunoPro, and CardioPlus — our three hero products supporting emotional balance, immune strength, and cardiovascular health in pets. But this isn’t just about visibility. It’s about community. This campaign represents a new chapter — not just in expansion, but in our mission to bring emotionally intelligent care to pets everywhere.”

Feeding guide:

• For small size dogs, 5-10kg, 200grams can supply 100-200days. 
• For medium size dogs, 15-25kg, 200grams can supply 40-66days.
• For body weight over 30kg, 200grams can serve 30days.

In October a smaller range will be introduced weighing 90 grams, priced between £15.99 and £19.99. This means that dogs of all sizes can find the right size for their needs!

To find out more about LitPet visit: www.litpet.co/en-uk