Crufts has announced a new and unique partnership with Asda, which will celebrate pets and support pet owners.

The collaboration, which began this week, will help celebrate pets and support all pet owners through an educational hub on the Crufts website, which provides useful resources for owners on looking after their pets. This will be twinned with value pet products available in Asda stores, as well as through a brand new online Asda Crufts Pet Show, with prizes to help celebrate and enhance life with our pets.

Information for pet owners, such as healthcare tips that could help minimise veterinary bills, as well as tips for saving pennies and home-made treats, are just a couple of examples of the resources which will be available to all pet owners on the Crufts online Pet Paw-tal. This material – which will be supported by a fun quiz to help owners see how much they really know about their pets - will also be easily accessed via QR codes in Asda stores around the country.

In the spirit of celebrating what our pets do for us the partnership will also give all pets – from cats to rabbits and guinea pigs – the chance to enter the Asda Crufts Online Pet Show, taking place on the Crufts website and social channels, with prizes ranging from framed photographs to a pet friendly holiday. The first class, ‘Best pet companion’ will go live on 15 May, the winner of which will get a printed framed picture of their pet. Further competitions will be taking place over the next six weeks with a best in show finale on the 23 June, where the winner will get the ultimate Crufts 2024 VIP experience.

Said Helen Fox, Chief Operating Officer at The Kennel Club, organisers of Crufts; “Pets do so much for us and this partnership is all about giving back to our loyal companions, celebrating the joy they bring to their lives and helping to support pet owners. We are excited to be working with Asda, who shares with us our love not just for dogs, but all pets, and our values in promoting responsible pet ownership.”

Said Raj Varma, Senior Buying Manager at Asda, Pet and Paper, said: "Our pets do so much for us, so this collaboration with Crufts is our way of giving back to them, celebrating the nation’s pets and supporting owners with great value on our key brands, in what we know are challenging economic times. We are particularly excited with this partnership, bringing Crufts and Asda together - not just for dogs, but for all pets - as it’s a great chance to get behind the scenes and see what it is that people love so much about their pets, with fantastic prizes on offer, too. Through the information and advice available on the Crufts Paw-tal, and our fantastic range of products in stores and online, we hope to make a real difference in helping our customers with pets throughout the country."

Further partnership collaboration will be included in-store and on the Crufts website.