In This Issue
Dragons' Den firm takes pet food market by storm
Popular pet and garden supplies store faces the axe
Canine trackers solve biggest missing dog case to date
Pet food industry unites on animal welfare
PATS Telford set to be another ‘sell out’ event
Council fines for not microchipping a dog vary by 500% depending on where you live
Independent pet store celebrates National Pet Month
Webbox Natural launches first national TV ad campaign
Group55 wins Scale-Up Business of the Year Award
Bestpets sponsors British Dog Grooming Championship
Get your own copy of Pet Trade Xtra
Burns listed in Sunday Times Top 100 Private Companies
How to feed a senior dog – comprehensive expert paper
New Ruffwear gear for running with dogs
PIF launches new online education portal for pet professionals
Agria’s Anna Thomas named Young Marketer of the Year
Appeal for information after man spotted dumping hamster
CSJ foiled!
The best of the previous Pet Trade Xtra
From vet nurse to pet the driving force behind an exciting new business venture
Innovative dog toy hits UK market and is destined to be a bestseller
Record sales and multi-million pound deals for pet firm
Find out how Pet Trade Xtra can help to promote your business and products.

Please contact for all editorial matters.

Email to discuss advertising and sponsorship opportunities.
New Ruffwear gear for running with dogs


Ruffwear, the performance dog gear brand, has launched its latest range including all-new gear designed for running with dogs plus a new, lightweight harness perfect for even the smallest of canine companions.


Be in the Mile

Ruffwear’s running range is inspired by a dog’s love of living in the moment. It is designed to encourage exploration of new trails by canines and their human companions and encourages adventurers to enjoy the mile, or moment, they are in.

The Trail Runner System is a comfortable running belt which offers a stable, load-dispersing design with intuitive leash attachment for a quick disconnect. It features a zipped, water-resistant pocket, stretch mesh pocket for quick access to essentials and comes with a shock-absorbing Ridgeline Leash and a BPA-free Ruffwear water bottle.

The Trail Runner Bowl is a perfect partner to the belt system. It’s super lightweight and can hold up to one litre but packs down into its own pouch which is small enough to fit easily into a pocket.


Ruffwear’s Lightest Harness Yet

The new Hi & Light Harness is a lightweight, low-profile adventure harness. This minimalist harness has four points of adjustment for a sleek, customisable fit down to size XXXS making it perfect for dogs of any shape or size. It features an aluminium V-ring leash attachment point on the back, an ID pocked for storing dog tags and pick-up bags, a debris-resistant liner, low-light visibility with reflective trim plus a light loop for attaching the Beacon safety light. It comes in three great colours: Blue Atoll, Twilight Grey and Sockeye Red.



Packing for Adventure

The updated Singletrak Pack is a low profile hydration pack with five points of adjustment for a full range of motion making it ideal for faster-paced activities. Side pockets that conform to a dog’s body allow for increased agility and an oversized handle offers easy lift and assistance. It has two leash attachment points: an aluminium V-ring and webbing loop, foam-padded chest and belly straps for comfort and reflective trim for low light visibility. It comes with two 0.6 litre BPA-free hydration bladders.


The full range can be viewed at

Facebook Twitter LinkedIn