In This Issue
The PetFellas gets set to bring German brand to UK
Vital Pet Group marks PIF award with 10% off deal
Award-winning retailer reveals secrets of success
£15,000 raised at PIF Awards for pets in Ukraine
'Recommended Product' mark to help brands gain trust
Pooch & Mutt expands scientific capabilities with new laboratory
Warning over unregulated UK dog training industry
Purina PRO PLAN enlists team of energetic dogs to warm up ball kids at tennis event
Oscar & Hooch launches the Harlow range
The Innocent Hound launches video trilogy showcasing the craft and benefits behind air-dried food
Fettle launches three new natural supplements
Cat lovers across UK wanted to test new game
Years and Just for Pets event heralded a success
Get your own copy of Pet Trade Xtra
Research reveals growing trend of pet owners taking leave to focus on early bonding
How the changing of seasons impacts a dog’s mood and behaviour
Retail association backs campaign to protect shop workers from violence
The Pre AND the Pro and ‘plus’ make a difference
The best of last edition of Pet Trade Xtra
Independent retailers need more support during challenging economic times
UK pet industry celebrates excellence at PIF Awards
Revealed: 27 winners of prestigious PIF Awards
UK start-up named one of Europe’s most innovative firms
Marleybones raises £2.5m to expand dog food range
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


The PetFellas gets set to bring German brand to UK

New brand-led distributor The PetFellas has announced a strategic partnership with PLATINUM, a market leading premium dog and cat nutrition brand in Germany. The company is renowned for its fresh meat-based recipes and innovative, new standards setting preparation methods. 

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Vital Pet Group marks PIF award with 10% off deal

Vital Pet Group is offering exclusive 10% savings to its customers to mark its achievement of being named Wholesaler of the Year at the Pet Industry Federation Awards...

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Award-winning retailer reveals secrets of success

Family-owned Superpet Warehouse, based in Preston, has been named Independent Retailer of the Year 2025 in the prestigious PIF Awards. Mark Holderness, who runs the store alongside wife Cheryl, reveals the secrets of the company’s success...

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£15,000 raised at PIF Awards for pets in Ukraine

Last week’s Pet Industry Federation Awards 2025 not only celebrated excellence within the UK pet sector but also demonstrated the industry’s extraordinary compassion. During the black-tie event, attended by over 300 guests, attendees pledged more than £15,000 to fund transport carrying donated pet supplies to Ukraine...

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'Recommended Product' mark to help brands gain trust
 

The Dog Trainer School (TDTS) has launched a new Recommended Product mark, an independent endorsement awarded to pet products that have been proven effective in real training and handling environments...

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Pooch & Mutt expands scientific capabilities with new laboratory

Leading pet food and health brand Pooch & Mutt has acquired a new laboratory at AberInnovation, a world-class innovation campus supporting cutting-edge agri-tech and biotech research...

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Warning over unregulated UK dog training industry
 

Wellness brand Pet Remedy has spoken out about growing concerns surrounding unregulated dog trainers and behaviourists in the UK, warning that many pet owners are unknowingly turning to unqualified individuals giving outdated or even dangerous advice...

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Purina PRO PLAN enlists team of energetic dogs to warm up ball kids at tennis event

Purina PRO PLAN kicked off off this year’s Nitto ATP Finals in Turin, Italy, with a joyful and unique twist by enlisting a team of dogs to help warm up the ball kids ahead of the tournament’s first match...

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Oscar & Hooch launches the Harlow range
 

Luxury dog lifestyle brand Oscar & Hooch has launched the Harlow range of dog collars, designed for discerning, eco-conscious pet owners. The collection combines premium materials, British craftsmanship and sustainable credentials...

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The Innocent Hound launches video trilogy showcasing the craft and benefits behind air-dried food

Yorkshire-based pet food maker The Innocent Hound has launched a trilogy of videos designed to bring its air-dried food process to life – from the brand’s story to the benefits of its unique method...

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Fettle launches three new natural supplements

Fettle has introduced three new products to its functional range: pure & gentle calming support, pure joint support, and pure & natural nettle powder...

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Cat lovers across UK wanted to test new game

A new free game designed to help cat lovers has just launched in the UK – and pet owners across the country are being invited to play and discover how to give their favourite furry companions the best possible care...

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Years and Just for Pets event heralded a success

Fresh dog food brand Years has made waves again as it celebrated its launch into all Just for Pets stores last weekend with a hugely successful event.

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