Jollyes Pets, which reported a 6% increase in pre-Christmas sales compared to the previous year, is set to open four new stores by the end of February – Blackpool, Ponders End, Hartlepool and Whitehaven.
The award-winning retail group announced total sales growth of 10.4% for the key trading period of 1 to 24 December 2025, as pet owners balanced rising household costs with a continued desire to care for, and treat their pets this Christmas.
Jollyes’ strategy focuses on keeping prices low on the customers’ favourite items, while delivering better quality and choice for customers, making it easier for customers to treat their pets over Christmas.
With significant rises in food and vet bills over the year impacting household budgets, customers searching for great value have been switching to Jollyes, so they don’t need to compromise on the care for their pets and can reap the benefit of lower prices.
Cost-of-living pressures on pet parents are significant. Figures from the Office for National Statistics show vet costs at the end of 2025 were almost 50 per cent higher than they were in 2020.
At the same time there are reports of increasing demand at UK pet food banks. In late 2025 the RSPCA reported pet abandonment and neglect cases were at a five-year high because of these economic concerns.
In response, over Christmas Jollyes customers donated 424,000 tins of Lifestage cat and dog food to more than 150 local charities, food banks and animal rescue organisations across the country.
Additionally, Jollyes also donated £40,000 to five animal welfare and community charities across the UK.
Adam Dury, chief executive officer-designate at Jollyes, said: “We know how much pets are part of the family and how, even in tough economic times, their owners want quality, care and something special at Christmas for their Pets.
“In 2026, we’ll continue to make high-quality pet care accessible to all, investing in both range development alongside our commitment to low prices, as we deliver great value every day.”
Continued store expansion in 2026
Jollyes has also confirmed it planned to open in four new locations in the coming weeks, with store launches in Blackpool (24 January), Ponders End (6 February), Hartlepool (14 February) and Whitehaven (27 February).
The new openings follow seven store launches in the final weeks of 2025 and reflect Jollyes’ strategy of bringing affordable pet care, broader range and expertise closer to local communities.
Each new store is expected to create around eight local jobs, with recruitment underway at https://careers.jollyes.co.uk/.
Over the past three years Jollyes has almost doubled the number of stores across the UK, becoming a clear challenger brand in the UK pet retail market.
It was named as one of The Sunday Times’ best big companies to work for in 2024, and in 2025 won the Retail Week Award for Head Office Heroes following its highly successful raw frozen food roll out.
